Somethings you can’t ignore. The power of video marketing is one of them. The human brain is naturally drawn to visual content because it’s relatable, emotional and easy to digest. When a video is done well, it can not only engage your audience but share valuable information in a short period of time. So how can you maximize your videos to generate qualified leads that will help your business grow? Let’s take a look at some actionable tips you can implement on your next video campaign.
Be The Gatekeeper
Create a metaphorical gate for your content. Meaning, potential prospects can only watch your video after they submit their name and email address. This strategy typically works with informative videos, such as webinars and industry reports that viewers need to access for content that can’t be found anywhere else.
Add a Hook, Line, and Sinker (AKA: CTA)
A Call-To-Action, or CTA for short, is an invitation for users to complete a desired action. For example: Book your next great adventure! Or Try us for FREE! Create a strategic point during or at the end of the video to guide viewers to perform a specific task.
“Houston, The Eagle Has Landed”.... On Your Landing Page
Landing pages are crucial for your website. That’s because landing pages are designed to purposely convert. They tend to look simple with fewer distractions compared to your home page or any promotional pages. Once people have watched your video, invite them to your landing page where they can take another step and submit their information.
Tap Into The Power of Social Media
We don’t mean to state the obvious but social media has a major influence on our society. Social platforms not only provide an avenue for companies to engage with customers, but also influence them with the right content that helps them make a decision.
Creating videos to post on social media is a great medium to entice your social media followers to leave the platform and visit your website where they can further engage with your brand.
Make An Impact With Customer Testimonials
User-generated videos offer original perspectives to your products and services, giving credibility to your brand. Testimonial videos offer the highest level of effectiveness because people tend to trust real customers and users of a brand, therefore are more willing to complete a form with their contact information. Placing testimonials videos on your homepage or creating a testimonial page creates great lead generating potential.
Not integrating video marketing into your marketing efforts puts you at a serious disadvantage compared to your competitors. Today’s consumer is hungry for delicious content that is attention-grabbing and visual so why not feed your audience what they want? Contact us today to get started on video content marketing that will help your business grow!
