Because search engine users are searching most frequently on their phones and tablets rather than on desktop computers, Google will now often prioritize local business content over major brands in search results. This is great news if you own a local business. This is a big change for the number one search engine, and can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are act

A quick tutorial on how to get your idea off the ground, and how to accomplish your entrepreneurial goals. There are two types of people in this world. Entrepreneurs and Wantrepreneurs. The latter never take action. They're dreamers without results. You deserve better than that, and that's why DS&P has prepared a quick tutorial on how to get your business concept or idea off the ground. It's not going to be easy, but it will certainly be rewarding. Let's look at some prac

Of the many ingredients that go into each post, there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. Below are listed the four key components that will help you create the perfect Facebook post for your brand: 1. Keep it short: Your audience's time is important, so try to get your message across in as few words as possible. At DS&P we try keep headlines under 20 words and use a maximum of 50 w

Online marketing isn't something new for small businesses to consider anymore. In fact, it's quite the opposite... Small businesses, such as The Barking Cat located in Maryland, don't have to sell online to be online. Having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that the

Many years ago, chat rooms were one of THE most exciting and vibrant venues for online social activity. An enchanting land, where ten-year-old kids claimed they were twelve and twelve-year-old kids claimed they were aliens orbiting planet earth before an invasion. If you asked someone at the end of the 90’s what a chatbot was, they would’ve probably said that a chatbot is just a means to an end for someone who wants to blow off some steam and get kicked out of a chat room. Ho