If you’ve recently done a local search on your smartphone or computer, you’ve most likely used Google Maps. It’s one of the most used tools in our day-to-day lives. In fact, more than 1 billion people use it daily for transportation, exploring new neighborhoods, or picking out what restaurant to eat at.
With so many active users, it’s only natural that Google would want to capitalize and monetize on the popular service. That’s why Google Maps is now turning to new advertising techniques to reach its users, according to a recent Bloomberg report.
It’s unclear exactly what Google has in store, other than informing users that their new tactics will not “disrupt the utility aspect” or “overload the experience” for users. Google’s business chief Philipp Schindler did provide some insight by breaking down the opportunities for ads into 4 different angles.
“Basic directions are a utility that can’t be messed with much. Second are requests for things nearby; followed by broader, personalized recommendations; and finally searching neighborhood business listings.”
Of course, this isn’t the first time Google has used sponsored content on their service. Currently, it allows for sponsored locations and direct advertisement on pages, and for the last 2 years it’s also implemented promoted pins, which allows certain brands to show up on the map regardless of whether you’ve searched for it or not.
There’s no doubt Google has the potential to change the ad game with this service, but it’s also good news for small businesses as well. This can create more opportunities to target a niche audience and generate effective marketing tools to reach potential customers. It’s a win-win!
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