When it comes to launching (or re-launching) a brand, your choice of logo design and color palette is one of the most impactful design elements you will have to make for your company. That’s because color digs deep into our psyche, and is so powerful it can influence thinking and reactions.
For example, did you know that a person subconsciously judges a product or environment within 90 secs of viewing it, and up 90% of that assessment is directly influenced by color alone? This means selecting the right logo color, can literally make or break your business.
Whether we realize it or not, our decision on where to shop, or where to eat is heavily influenced by logos and their representations. Colors, like people, have a personality so choosing the right color and defining your brand personality can help target the right people and right consumers.
For instance, ever wondered why companies like Target, Coca-Cola, and Kelloggs have all red logos? That’s because red evokes high-energy, and can also increase heart-rate and appetite - which makes sense if you’re trying to get your consumers to make food purchases, right?
How about the color green? Well, green gives off a relaxed and calming state, but it also conveys that your company is environmentally-friendly because it reminds people of nature, making it a popular choice for companies like Starbucks and Whole Foods.
Look to the color breakdown below to find out what each color represents.
Red- Energy, Passion, Power, Confidence
Yellow- Positivity, Happiness, Optimism, Fun
Orange - Playful, Enthusiastic, Excitement, Creative
Blue- Peaceful, Serenity, Calm, Logical
Green- Health, Freshness, Earth-Friendly, Harmony
Purple - Royalty, Luxury, Wealth, Success
Pink - Feminine, Sweet, Playful, Energy
Brown- Trust, Reliable, Security, Unity
White - Purity, Clean, Innocence, Clarity
Black - Power, Strength, Sophisticated, Elegance
We know that defining your brand personality and choosing a visual representation of your company can seem daunting and overwhelming, that’s why we make our branding solutions easy for you!
We’ll come up an entire brand strategy with benefits and values to position you for future growth and success, and design a logo that fits your brand personality and company values. Ready to get started? Fill out the form below and we’ll reach out as soon as possible!