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  • Writer's pictureDS&P Digital Marketing Agency

3 Examples of How Virtual Reality is Transforming The Business Landscape

The world as we know it is slowly changing and making room for innovation. One of these great innovative techniques well-spread across the globe is virtual reality which dates back more than we can imagine.

Business transformation with VR

If you think that VR is a new concept, think again. Interestingly enough, the concept of virtual reality has been around for decades. In the 1950s, a cinematographer named Morton Heilig envisioned a theater experience that would stimulate all senses. In 1960, he built a prototype of this vision called the Sensorama. It had a stereoscopic display, fans, odor emitters, stereo speakers, and a moving chair. A lot has happened between then and now, and nowadays virtual reality is used more than ever.

But how exactly can virtual reality help transform your business? Let’s take a look.

1. Marketing

Businesses of all sizes can take advantage of virtual reality for marketing. Realtors, for example, use VR experiences to market properties for virtual walk-throughs, while VR helps construction clients envision a remodel or addition. Even boutique hotels are on board, using 360-degree VR videos to introduce prospective guests to their properties as part of the booking process.

2. Work Training

Virtual reality makes it easier for companies to put their teams through detailed training, especially when safety and security are prime considerations. For example, new hires in the industrial sector may go through a virtual hazardous-waste training before receiving advanced training that puts them in contact with chemicals. Virtual-reality programs are also making it easier to train employees on a wide range of business skills. Oculus' VirtualSpeech experience, for example, allows users to train in public speaking in a variety of different settings.

VR Job training

3. Customer Experiences

Perhaps the most exciting impact of virtual reality is on the customer experience.Thanks to virtual reality customers will be able to visit digital showrooms, interact with sales assistants and virtually try out products and services. Marriott, for example, creates the ability to take travelers to different parts of the world — while of course encouraging people to consider their hotels over competitors with its virtual reality travel experience.

Virtual reality has already started to change the face of the business world, and exploring the ways you can use it for your business as well can give you an important edge in today's tech-focused climate. If you’re interested in learning more about the different applications that VR can provide for your business, contact us today!

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