Updated: Mar 17
Hello 2021, goodbye 2020. Don’t let the door hit you on the way out! We all probably agree that 2020 presented unexpected and unwanted challenges for every business, but it’s now time to look ahead to the future. As we turn the corner into the new year here are some digital marketing trends to focus on.
The Value of Goodwill
Between the economic and emotional fallout of COVID-19 there’s been a shift towards more purpose-driven missions for brands and we will see an even bigger emphasis on goodwill campaigns in 2021.
Diverse and Inclusive Content Matters
The case for inclusion and diversity is stronger than ever. Audiences are not just turning away from brands that do not share their values, they are turning toward those that do. Sharing diverse and inclusive experiences with consumers will deepen the connection with your brand.
Virtual Events and Live Streams Are Here To Stay
With lockdown restrictions and stay at home orders virtual events and live streams became a necessity but now companies have found that they offer accessibility to a whole new audience and will continue to be popular way to engage with customers.
The Power of User Generated Content
When it comes to connective content those created by actual users of a product or brand are perceived as more authentic and honest. From comments, reviews, and customer images, UGC can be incredibly relatable and uplifting and will be a common theme for brands this year.
There’s no doubt that the unpredictability of 2020 has pushed brands to branch out and create more human-centric ways of reaching out to customers this new year.
Need help implementing these digital marketing trends? Reach out to DS&P today get started on your 2021 marketing strategies.