We know what you’re thinking. Email marketing? Groundbreaking. We get it. Businesses have been using email as part of their marketing efforts since the beginning of computer time. But despite what you might think, email marketing is still one of the greatest ways to attract new customers, while retaining current customers.
Why? It has a potential return on investment of up to 4400%. Crazy, right?!?
For starters, 99% of Americans check their emails every day, and some of us check our email as much as 20 times a day. (Guilty.) After all, with the rise of mobile use, checking our email is quick and easy. In fact, according to statistics from Adestra, consumers prefer email for communicating with the brands.
1. Keep It Light & Fun
With so many emails hitting subscribers’ inboxes every day you want to make sure to grab customers' attention through fun imagery and design. Go ahead and show off your brand personality with lighthearted headlines that give readers a chuckle, or add an emoji or two in the subject line for some added flair.
2. Make Your Emails Mobile-Friendly
Remember how we told you that mobile use is on the rise? Today’s consumer relies on their smartphones to get information, and research shows a growing number of consumers are doing their every day shopping on mobile devices, so make sure your newsletters, promotions, and informational emails are all mobile-friendly to maximize success.
3. Personalize It With Smart Tags
Did you know emails with personalized subject lines are 26% more likely to be opened? Keep your email off the chopping block by including smart personalization like using subscribers’ first names with smart tags.
4. Provide Useful Information
Sure, your customers want exclusive deals and sales, but you should also use your emails to communicate important information like new arrivals, or when a promotion will end, or when your inventory is running low on popular products.
5. Don’t Send Too Many Emails
It’s also worth mentioning that sending too many emails is the #1 reason customers unsubscribe from mailing lists. Don’t overload their inbox, instead start small and ramp up your efforts as you go.
Need help improving your email marketing? At DS&P we have an almost fanatical approach to increasing your revenue. Contact us to discuss how we can maximize your success.