When it comes to advertising online, there isn’t just one way to connect with your audience. The key is choosing the right advertising format to connect with the right audiences at the right time with the right message and that’s where AI comes in. Artificial Intelligence is commonly used across all platforms to ensure maximum success by targeting and optimizing your ads. Below we weigh the pros and cons of each platform to determine which format will benefit your business.
For a long time, Google has been the best and most complete option for digital advertising, since they have access to all corners of the internet and access to all the details of searches worldwide. There are several ways to advertise on this platform, some of them are: Search Network, Display Network, Google Shopping, Video and Universal Applications.
One of the biggest advantages of this platform is that you can advertise on the Internet without having to spend a lot of money or invest more than planned, since you can establish a daily budget available for each campaign and it will be discounted as your ads get clicks.
Disadvantage: Unless you are using Google Shopping to promote specific products, the ads are only in text, and not that attractive.
Facebook / Instagram
In the last 5 years, and with the acquisition of Instagram, Facebook has been gaining momentum. Facebook and Instagram have become one of the most influential social networks in recent years and it is a great option for businesses, since it offers the possibility of including ads for companies or brands that want to reach a certain audience.
Through FB / IG Ads, you can place banner ads in image or video format and thus achieve advertising goals such as boosting your posts, promoting your page, sending people to your site, increasing conversions, and much more. Graphic and video ads are much more successful than text ads.
Disadvantage:
1. Most Fortune 500 businesses are advertising there too, and competing with them is extremely difficult.
2. Apple and iPhones are blocking the option of offering advertising to their users. And about half of all mobile users use iPhones.
3. The temperament and atmosphere of the platform has become very confrontational and controversial. In many cases even toxic.
Our Own AI Software
A couple of years ago we had the opportunity to be part of the development and creation of a software program that makes it easy for us to place your advertising anywhere on the internet, based on all the data that Google and Facebook use, but completely isolated from them.
As an example, we can promote the services of an interior designer on the Architectural Digest page, to homeowners living in the Chicago area, with kids and family income above 200K. We can use specific details to attract only the most suitable people for your products on any page or corner of the internet. Advertising can be graphic, video or text.
Disadvantages: None that we have found so far.
Each format on this list has its own unique benefits and ideal uses, but regardless of which one you choose we can help build you a digital advertising plan that will help your business grow and fit your needs. Call us now to get started! (312) 684-7200
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