When Facebook and their family of apps (including Facebook, Messenger, Instagram, and Whatsapp) crashed earlier this month, it left many small business owners scrambling. Some saw their engagement and traffic fall, while others had their sales taking a hit in direct correlation to their social media channels being disrupted.
Having a small business means every day and every penny counts, so if you’re fed up with Facebook, you’re not alone. Here are a few Facebook alternatives to consider for your business.
Google My Business
Whether you’re looking for foot traffic or web traffic, Google is the ultimate search tool. A Google My Business account ensures that when someone looks your company up on Google Search and Google Maps, they find it. Your Google My Business listing also includes important contact information, business hours, and other essential details your customers might need. Best of all, it’s free, which makes it an affordable marketing tool for small and big businesses alike.
As a small local business, your neighbors are your closest customers, and they’re critical to your success. Nextdoor isn’t like other popular social platforms, where users are looking to self-promote, post poorly timed jokes, or spout off annoying political commentary. It’s a place neighbors go when they need something or have information pertinent to the neighborhood. Because all members are verified, Nextdoor’s user base inherently trusts the reviews and recommendations from neighbors, which is the main reason this platform is so valuable.
Building Your Own Website
Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. Some even solely rely on Facebook for their online presence. But as we saw in the great Facebook outage of 2021, that simply isn’t enough. In this day and age, having a strong online presence, particularly a website, can have a massive impact on your businesses success and can make or break your revenue.
And yes, the quality of your website also impacts results. It's as simple as this: users will judge the quality of your services or products by the quality of your website, so make sure that your website is not only striking but user-friendly. How do you achieve that? Easy. Let us help.
Whether it’s creating a stunning website or building your online presence, our team of experts at DS&P can help you along the way. Reach out today!