The digital marketing landscape is constantly evolving, making it more and more difficult for businesses to keep up with the latest industry trends. Not to mention, a global pandemic that completely disrupted the way a lot of businesses do business.
In fact, it’s believed that digital marketing has changed more in the last two years than it did in the last FIFTY!!! (Mind-blowing, I know.) That pretty much sums up the pace of change we’re in right now and shows how truly dynamic digital marketing is.
So, to help put things into perspective, here are some digital marketing stats and facts to quickly ensure your business stays relevant and up-to-date with the latest key marketing trends.
Mobile Marketing
Over half of all online purchases are now completed using mobile devices.
It’s official. Mobile is no longer the new kid on the block; it’s the most common way people access the web. So there is no excuse not to make sure - you've got it, the right stuff. (you see what I did there?) Now is the time to ensure your website is completely optimized for mobile viewing and transactions.
Email Marketing
At least 281 billion emails are sent and received each day.
We’re not sure who started the rumor that customers don’t like being reached out to via email, but we’re here to tell you that you’re wrong. In fact, recent statistics show that this figure may increase to 347 billion by 2022. Which further proves that emailing is still one of the best ways to reach your audience.
Social Media Marketing
There are 3.2 billion social media users every day, and the average internet user has 8 social media accounts.
If you’ve been underestimating the power of social media platforms to advertise your products or services, you might want to give it a second thought. As you weigh your social media marketing options, remember to expand your reach in different platforms as well.
SEO
93% of all online interactions start with a search engine.
Want to make a great investment for your company? Invest in proper SEO practices. A good SEO strategy has the power to optimize your website and increase your chances of being found online.
Content Marketing
84% of people expect brands to create content online.
Today’s consumers are attracted to compelling imagery and videos, so integrating visuals on your social platforms are a must for your business.
E-Commerce
Bounce rates increase by 50% if your website takes two extra seconds to load.
That’s not a lot of time, which means you have to make sure your web pages are optimized for speed and are not driving potential consumers away due to a slow site.
In today’s world, digital marketing is the best way to engage customers and create experiences that excite audiences. If you need help navigating through the digital marketing landscape, we can help! Reach out to us today to see what we can do for you.
