Social media has changed our lives. From 2005, social media platforms have revolutionized the way we communicate with loved ones and get our news on a daily basis. It’s a powerful tool, and as a small business owner, it should be a crucial component of your marketing strategy.
As it’s the start of the year, we thought it would be a great idea to share the most important social media statistics to keep in mind for 2021.
71% of Adults with Internet Access Use Social Media.
Almost 3/4th of all adults with internet access around the world have at least one social media account. So, if you are still wondering whether you need to have a business account on social media platforms, the proof is in the pudding.
The Average American Spends 2.7 Hours Per Day on Social Media
This stat doesn’t require much of an explanation, but it’s a solid reminder of the constant presence social media has in our lives.
Facebook Is The Most Widely Used Social Media Platform
If you don’t know where to start with social media marketing, Facebook is your best bet. Over half of the adults in the U.S. use Facebook, which is significant by any standard.
3.2 Billion Images Are Shared A Day On Social Media
Need evidence that we’re a visual species? Today, more than 3.2 billion images will be shared on social media posts. Capture your audience attention with creative customized graphics.
YouTube Drives The Most Engagement
While Facebook is the most popular platform, YouTube drives more engaged traffic than any other social site. Visitors from YouTube stay on sites the longest, visit the most pages, and bounce less than referral traffic from any other social platform.
80% of B2B Social Media Leads Come From LinkedIn
If you’re a B2B marketer, you need to be on LinkedIn – it’s as simple as that. Considering that 4 out of 5 B2B social media leads come from the platform, it’s a no-brainer for companies that want to test out social media marketing.
Instagram Leads The Way In Brand Love
80% of Instagram users follow at least one business profile, and 200 million of those users are consistently checking in to see what their favorite brands are up to.
The Impact Of Positive Consumer Experience
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Try not to ignore followers and interact with them as much as possible on your social media platforms.
The Average Internet User Has 8 Social Media Accounts
The average user has an account on more than 8 different social media platforms. As you weigh your social media marketing options, remember to expand your reach in different platforms.
Social media is constantly changing, and it remains critically important to your digital marketing strategy. If you need help with social media management, content marketing, or video creation, reach out to us today so we can discuss our social media marketing options. email@example.com