The COVID-19 pandemic has changed everything. The global impact has forced nearly every industry to evolve and adapt as a matter of survival. But the pandemic has also allowed businesses to rediscover and re-imagine during the lost year of 2020.
From New York to Los Angeles and everywhere in between, graphic design is helping businesses, cities, towns and neighborhoods revitalize for a post-COVID comeback.
Take the city of Los Angeles for example. Famous for its tourist attractions and overall vibe, The Los Angeles Tourism & Convention Board, along with a collaboration with Fairey’s Studio Number One and House Industries, worked on a new logo for the City of Angels to show support for the planning and reopening of its museums and theme parks.
Hoping to inspire tourists and residents alike, the team designed a new logo that will be used on famous buildings and landmarks. The new signage not only speaks to the city’s present but also its past, while also capturing the mindset, vibe, and culture of L.A.
New York City also used graphic design to spread positive messages during the global pandemic, as many people are still struggling to adapt and come to terms with the current situation. Showing support for its residents, the city placed “Stay Strong New York” kiosks all over Manhattan.
As we prepare to start and open again, remember that good design is a vital tool for any business. Graphic design can play an important role as you reinvent, strategize, and restart your small business. If you’d like to know more about how you can use the power of design, get in touch with our design team.