Updated: Mar 31
The priorities for small business owners are constantly changing. However, most would agree that having your website perform well, showing up on search engines when people search your products and services, and converting leads into customers are high on the priority list.
It seems simple enough, right?
The problem is that in 2021, things are not so simple. The internet is constantly evolving and the search optimization field is ever-changing. That being said, search engines are arguably one of the most important digital marketing tools, as it can be used to both drive brand awareness and acquire customers, so that makes SEO campaigns extremely important for long-term growth strategies and should be a top priority for any business owner.
SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called search engine optimization, or SEO for short.
So, how can you make a complex subject like SEO easy and effective for your business? Read on for manageable tips and tricks for a successful campaign.
Build or Improve Your Website
If you’re starting from scratch, you’ll want to include internal elements such as title tags, meta descriptions, H1 tags, keyword density, and more to your web pages so they can be easily crawled by search engines. You also want to make sure that your site is clean, simple and easy to navigate for readers. A bad website navigation can render all the content on your site useless for visitors and search engines.
However, if website building isn’t your thing, don’t worry. We got your back. Our web design services will have you SEO-ready in no time.
If you already have a website, when was the last time you updated it? Does it look like it’s stuck in the 90’s? Chances are it probably has some of the most common technical SEO problems such as: speed, prior navigation, broken links, improper use of link elements, un-optimized pages, and not mobile-friendly.
Foundational elements like these all need to be addressed and fixed if you want search engines to properly crawl and index your web pages.
Claim Your Business Online
If you’re not already using Google My Business, you should be. Claiming your cyber real estate is how your business gets found and is a simple way to be visible and accessible on the internet. Not only does it build trust for potential customers, but it’s also great for drawing in foot traffic, not to mention improves your SEO. However, it’s worth mentioning that Google My Business is only for brick and mortar businesses, if your brand is strictly online, there’s no need to claim a physical location.
Need help setting up your online presence? We can help with that too!
Create High-Quality Content
Once your website is fully functional, you should be creating compelling content that peaks people’s interest and drives them to your website. Updating your site with new content gives your business more opportunities to show up in search engines and drive more traffic to your site while increasing your online visibility. Short on creativity? That’s OK. That’s what you have us for.
Social Media Engagement
Think of social media as a two-way street for brands and consumers to interact. In order for your platforms to succeed, you must engage consumers. Remember that high-quality content we were talking about? Sharing it on your social media platforms can help boost your site's traffic and increase page ranking as well. If you don’t have time to manage your social media, contact us regarding our social media management packages.
Just Keep Swimming
Stay with us here, if you’re familiar with the Pixar movie, Finding Nemo, the solution to many problems is just to keep swimming. Meaning, keep going. When it comes to SEO, you must keep going. An effective SEO optimization is not a one and done situation. Just like Dory, you will need to keep going and form an ongoing strategy to keep your optimization a success.
These are just a few tools you can use to start a successful SEO campaign, but if it’s professional help that you need, our knowledgeable team at DS&P will be more than happy to create an SEO campaign that will draw your most targeted customers to your website. Contact us today to get started!