Alexa, is it going to rain today?
We all know that AI is here to make our lives easier and is already in use in our daily lives. From opening up our phones with Face ID, or using a digital voice assistant like Siri, Google Home or Alexa, to using ChatGPT, the latest chatbox taking the world by storm with its remarkable ability to interact in conversational dialogue and provide responses that can appear surprisingly human. In fact, AI usage is at an all-time high. 71% of people prefer voice search over traditional typing while 62% of consumers are willing to use AI for a better buying experience.
So, riddle us this: if customers are ready to adopt AI technology, what’s stopping you from using it for your marketing efforts?
Continue reading to find out how you can grow your marketing efforts using AI.
What is AI Marketing?
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts and ensure maximum efficiency.
Building Stronger Customer Relationships
AI tools like chatbots provide 24/7 customer support, and are always available to help customers. This allows customer service teams to save time responding to common queries and focus on other important tasks and complex queries.
Comprehensive Marketing Analysis
In a manner that small teams are unable to, AI-powered marketing makes use of sophisticated algorithms to delve deeply into data regarding creatives at scale. You will stand out from the competition if you have the ability to gather consumer insights in real time based on gender, age, geography, and other customer data.
Better Results With Ad Targeting
Who do you want your ads to target? What are your customer personas? Where can they see your ads, when, and how?
AI platforms help you create targeted ads that connect with the right audiences at the right time with the right message. Advertising supported by AI ensures superior results than regular conventional marketing strategies.
Our own AI software, for example, can promote the services of an interior designer on the Architectural Digest page, to homeowners living in the Chicago area, with kids and family income above 200K. We can use specific details to attract only the most suitable people for your products on any page or corner of the internet.
AI is no longer the future—it’s very much the present, continuing to transform how companies interact with their customers and produce results with ads that are highly effective. Start your AI in marketing journey with us today!