How To Prepare Your Online Business For The Holiday Season

Updated: Oct 26, 2021

The holiday season is right around the corner. While most consumers are treating themselves to Halloween candy, your online business should be preparing for the busiest time of the year. The holiday shopping season tends to be the most profitable time of the year for online businesses, with the months of November and December being responsible for $789.4 billion in eCommerce spending in 2020, an increase of 8.3 percent over the same period in 2019, exceeding national predictions despite the pandemic.

Preparing your business for the holiday season

Although the height of the pandemic is behind us, there’s no doubt that traditional shopping days like Black Friday will still look completely different than 2019 with COVID-19 restrictions and precautions still in place. Many shoppers will look for online shopping options and solutions due to safety concerns. Which means that should be a key part of your holiday digital marketing strategy.

The good news is that in today’s digital world, there are plenty of ways to stay connected and reach your customers even if they’re avoiding public places and taking safety measures during this COVID era. Here are a few strategies to help capture more holiday shoppers and put your business in the direct path of their gift-buying spree.

Automating Online Orders

Automating your business for online holiday orders is a huge step in scaling and growing your business online.

Email Automation

Reaching your customers with holiday news and promotions at the right moment is essential to generating holiday income.

online holiday shopping

Paid Ad Campaigns

Increasing your social media presence during the holiday season through social ads are a great way to promote your business.

Online Deals

Offering customers deals through display advertising and interactive promotions are great tools to inform holiday shoppers.

The holidays are coming up fast! Let DS&P help grow your online presence this holiday season and end the year strong. Reach out today so you can mark 2021 up as a success!

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