It isn’t exactly news that a great experience for customers is a key to success. Happy customers = higher revenue, and most importantly, refer your business to potential new customers. In this increasingly digitized world, it is crucial to recognize changing patterns in customer demands and how customer experience (or CX) has become a competitive advantage.
One strategy that can pay off right away is the implementation of Artificial Intelligence (AI) to enhance your customer experience. We all know that AI is here to make our lives easier and is already in use in our daily lives. From opening up our phones with Face ID, or using a digital voice assistant like Siri, Google Home or Alexa, to completing simple tasks like doing a Google search, or turning on your Netflix. But how can you use it for your small business and use the data it analyzes to reach your customers and build a real connection?
First starters, let’s say you own a flower shop and a customer is searching for pink flowers. You can train your website to show the customer pink roses, tulips, and Gerbera daisies. AI is all about getting the right message to the right people at the right time.
Another great example of using AI for your small business is the use of chatbots. Chatbots can be used to initiate customer communication and help answer questions. Think of it as a sales and customer service rep that works for you 24/7, even when you sleep.
Or how about advertising your company or brand? Audiences are constantly being pulled in thousands of directions by an endless stream of content each day, so there’s no better investment than technology that better understands where and when to spend your ad wisely.
By allowing machines to learn about the nuances of human behavior, it allows for a more effective response to an individual or group of consumers for your business. This will soften the edge of new technology and make it more approachable, relatable, and trustworthy to consumers.
Ready to take your small business into the new frontier of artificial intelligence? Contact us to optimize your website or create an AI-driven advertising campaign, today!