If You Build It, They Will not Come: What Every Business Needs To Learn About Website Marketing
In the classic Field of Dreams movie, Kevin Costner convinces us that if you build something, people will come. While that may be true for baseball, when it comes to your website that’s unfortunately not the case.
As great as it would be to build a website and have a healthy stream of customers just magically start flowing in, the reality is, if you don’t market your website, you are missing out on an enormous amount of potential revenue and sales.
Successful businesses use marketing resources to build and promote their brand and engage with consumers. The opportunity to connect with consumers online and turn them into buyers and loyal customers is too fruitful to ignore. Therefore, it’s important to have a winning website marketing strategy in place.
Good Website Design
Creating an enticing website is the first step to a successful website marketing strategy. When it comes to online impressions, you only get one shot. So you want to make sure you’re making a positive representation of your company, and not driving potential customers away due to a poorly executed site.
Optimize Your SEO
Search Engine Optimization, or SEO for short, are simple steps you can take to boost your rank in search engines and drive people to your site.
For example: Claiming and managing your Google My Business page, creating blog content, engaging your audience on social media with posts, creating social posts that market your brand, site, or product, etc.
All these tasks work to ensure you are growing your online presence organically
Embrace Social Media
Social media is an integral tool to grow your business, and pad your wallet. It’s an essential marketing piece of your marketing strategy. It helps businesses create loyalty, branding, and expand customer base.
The Power of Email
A great way to amplify your website is through email marketing. It enables you to get the word out about your new products and promotions while also driving traffic back to your website.
Now that you know the steps to creating a winning website marketing strategy, it’s time to implement them. At DS&P we know what it takes to not only build a stunning website, but also how to grow and manage your business through our SEO, Social Media Management, and Email Marketing packages.
We have a team of experts who care about your business and are dedicated to getting you results. If you have a question about website marketing, or want to get started right away. Fill out the form below and we’ll get back to you as soon as possible.