Updated: Nov 16, 2022
Small Business Saturday is just around the corner, and if you own a small business it’s the perfect opportunity to market and promote your business. Even though we’re coming down to the wire, there’s still time to come up with some marketing strategies for this Saturday, November 26th. Remember, it’s never too late to promote your brand or try to generate sales.
Despite what you might think, Small Business Saturday isn’t just for retail locations either. Any small business can make the most of this local shopping day. From restaurants and bars to spas and salons, just about any type of local business can tap into #ShopSmall with a little creativity.
Nestled right in-between Black Friday and Cyber Monday, Small Business Saturday gives small businesses an opportunity to get in on the holiday shopping action, so here are some last-minute ideas you can do to promote your business.
Make Social Media Your BFF. Social media is a powerful advertising tool, so why not use it to get the word out about your business? Don’t forget to use popular hashtags like #ShopSmall and #SmallBizSat to alert customers that you're taking part in Small Business Saturday.
Offer Unique Deals and Promotions. Holiday shoppers are always looking to score a good deal. Provide them with a discount, or a gift with purchase. Offer buy one get one free deals for people shopping with friends. Give discounts for same day appointments, etc. Come up with something unique that will get more eyes to your website, and more people through your door.
Put Up Signs and Make Flyers. Let your community know that your taking part of Small Business Saturday by putting up signage or handing out flyers. Anything that will remind customers to visit your website or come back to your store or location.
Collaborate With Other Small Businesses. In the spirit of shopping small, consider partnering up with another local business that complements yours and cross-promote, or share an area or location to sell your goods and services together.
Share Your Brand’s Story. Sharing stories often helps communities grow closer to one another. People are willing to shop locally if they feel connected to your business, so let them know they’re supporting an independent or family business by sharing it online or reaching out to a local newspaper.
Make the most of this big day for small business, and if you need help, we’re here.
At DS&P, we’re all about helping small businesses grow and get results. We have a team of experts who can transform and reshape your digital presence with digital marketing, SEO, branding, website design, mobile app development, social media management and more. Reach out to us today!