THE FUTURE OF BUSINESS MARKETING: POST COVID WORLD
We don’t want to point the obvious, but we’re now halfway through 2020, and looking back if you would’ve told us in 2019 that the whole country would be on lockdown, and we would be spending our days making Zoom calls, binge watching shows about a zookeeper obsessed with tigers - we would’ve all collectively laughed as a nation, but alas, here we are.
We still don’t exactly know when our “new normal” will end, but the one thing we do know for 100% certainty is that the marketing landscape of yesterday has completely changed, and the marketing of tomorrow is here.
In fact, this pandemic has done what marketers believe would take place in 2030. Meaning face-to-face interactions are practically out of the window and brick-and-mortar stores are struggling to survive. Meanwhile, the e-commerce industry is booming more than ever with businesses now depending on digital channels to maintain customer connections and planting seeds for future growth.
The reality is that at this point people purchase just about everything online. And as a business you have no choice but to focus online. Moving forward it's imperative to double-down on digital transformation and not run away from it.
So what can you do as a small business? Adapt.
Businesses must now adapt to the 2030 digital world. That means partnering with e-commerce professionals, like us, to help you reshape your business and technology, and work with you to drive customer loyalty while maintaining a competitive advantage in the digital age. Here are just a few things we can help you with:
Customizing and automating orders online
Making your website mobile-friendly
Increase your social media presence through paid social ads.
Offer online deals through display advertising and interactive promotions.
Create awareness about specific services and products through Google Ads and YouTube campaigns.
Whatever the future of marketing brings one thing is for certain - you need the right partners on your side. Here at DS&P are fully committed to reshaping your digital future with digital marketing, SEO, branding, website design, mobile app development, social media management and more. Reach out to us today!