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The history of logos: apple

Ah, apple. The fruit of creation. It’s no wonder the bitten Apple is one of the world’s most recognizable logos and has become part of our daily lives and culture. Apple Inc’s logo however, has nothing to do with the creation, but rather science.



You see, the first logo for Apple Inc was inspired by Isaac Newton’s law of gravity. Newton revolutionized science with the discovery of gravity when an apple fell on his head. In 1976, Steve Jobs and designer Ronald Wane, came up with an image to represent the depiction of this event, with Newton sitting under an Apple tree.


The logo also included a quote from English poet, William Wordsworth, “Newton… a mind forever voyaging through strange seas of thought.”


Because Jobs believed in thinking differently, and he chose Apple as the name of the computer company, despite his partners objections - saying that it was not a fruit selling company.


The Newton logo was short lived however, as even Jobs reportedly believed that it was too old-fashioned, and commissioned Rod Janoff, a graphic designer, to create a logo that looked modern. It was Janoff that came up with the Apple logo we see today.



Janoff’s original apple logo contained a rainbow spectrum, a nod towards Apple’s computer Apple II which was the world’s first computer with color display, while also playing off their tagline ‘Byte into an Apple’.


The multi-colored Apple logo was in use for 22 years before it was axed yet again by Steve Jobs less than a year after his return to Apple in 1997. The new logo did away with the colorful stripes and replaced it with a more modern monochromatic look. The overall shape of the logo, however, remains unchanged from its original inception.


At DS&P, we understand that a logo is the single most visible manifestation of the company. It’s much more than a graphical representation, it’s an anchor, and a foundation for the branding of your company.


Need a new logo? We offer branding packages for every business - big or small. Contact us today to get started!

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