Updated: Oct 13, 2020
The split-brain theory states that people are either left-brained or right-brained. Left-brained means you’re mostly analytical and methodical in your thinking, while right-brained tends to be more creative or artistic. But which is better when it comes to marketing efforts for your business?
In honor of National Train Your Brain Day, we thought it would be fun to dissect the importance and value of right-brained and left-brained marketing, and explore which one plays more of a role in producing you and your business results.
Understanding Left-Brained Marketing
With the rise of data targeting, social media, and marketing automation, there’s an expectation that digital marketers must possess a highly evolved left-brain that is skilled in analytics and reports to refine the digital marketing process. The left side of the brain is the side that is responsible for logical thinking and mathematical calculations, so that is the side that would handle the technology inherent in creative digital marketing.
Understanding Right-Brained Marketing
When it comes to right-brained marketing strategies, you can expect right-brainers to naturally lean more towards being creative and original with customized graphics, eloquently written words, and superior presentation with unique content. Right-brained strategies will most likely be invested in something that can sway your customers to feel on an emotional level.
The Perfect Marketing Solution
The truth is a good marketing solution has the right combination of both left-brain and right-brain marketing strategies, because both are needed to produce results. It takes logical thinking to find your market, determine the effectiveness of your efforts, and make objective decisions regarding mediums. At the same time, the creative is where the magic happens and what determines whether your marketing manages to make an impression on the viewers.
The perfect marketing solution for your business has the best of both world’s approach, which means you need a digital marketing team that not only has the balance of logic to help reach your customers, but has the right amount of creativity to help you grab them. Luckily, you’ve already found one! Looking to expand your marketing efforts? Reach out to us today!