Raise your hand if you’re confused by SEO. You’re not alone. Everyday we talk to small business owners who have heard of SEO but haven’t the slightest clue what it is or what it does. The good news is that you may be overthinking it.
It’s true that Search Engine Optimization, or SEO for short, is ever-changing - but as complex as it may sound, SEO is simply the art of ranking high on search engines.
But how exactly can you rank higher in search engines when the internet is constantly-evolving and there’s a ton of moving parts when it comes to the field of optimization? Easy. Focus on five manageable tips that will make a difference in 2021.
Voice Search Is The Future
“Hey Siri why does Chicago have a bean sculpture?” Thanks to voice search technology from Google Assistant, Apple’s Siri, and Amazon’s Alexa, more people are turning to voice search because it’s convenient, faster, hands-free, and it lets you multitask.
No longer just a fad, voice search is one of the fastest-growing types of search with 55% of users doing voice search to ask questions, according to Perficient.
To optimize for voice search, think about keywords and phrases that people use in everyday conversation. For example, someone would probably voice search “Why does Chicago have a bean sculpture?” but type the words “Chicago bean sculpture” instead if they were searching on their phones.
(P.S. The bean sculpture is actually called Cloud Gate and was inspired by liquid mercury. It was made to reflect the Chicago skyline, but given it's elliptical shape, it distorts and twists reflected images much like a funhouse mirror. Because of its shape it was nicknamed The Bean much to the dismay of the artist.)
Mobile-Optimization Is Major
Most users like to consume content and get information on their mobile devices. In fact, nearly 73% of internet users will access the internet solely via mobile devices by 2025 according to CNBC.
Don’t lose out to a competitor because you don't have a mobile optimized site. A mobile optimized site is built for efficiency and prioritizes the mobile version of a website for indexing and ranking. If your site isn’t optimized for mobile, expect it to essentially be invisible to search engines.
Create More Videos
A recent study by Cisco revealed that video is predicted to greatly outperform all other online mediums in the coming years. That means if you aren’t creating video content, now is the time to get started.
Make sure to optimize your YouTube video channel name, descriptions and utilize keywords. Don’t forget to extend your SEO efforts to your social media and website as well. Doing so can potentially bring you a lot of interested visitors.
Focus On Search Intent
Think like a user. Search intent is the reason behind what makes a person learn, find, or make a purchase. People’s behaviors are constantly changing, especially after 2020. Focusing on search intent can benefit your business because once you understand the nature of why people are searching, you can help create content that provides the answers.
When you optimize search content it can lead to an increase in organic traffic. As a matter of fact, a study conducted by Ahrefs revealed that creating content that aligns with search intent led to a 677% increase in core landing pages in just a period of six months.
Content Is Still King
High quality content will never go out of style and is still the number one decisive factor in website rank popularity. Creating compelling content that peaks people’s interest and drives users to your website will always be king.
Whether it’s blog posts, imagery, or videos, updating your site with fresh new content gives your business more opportunities to show up in search engines and drive more traffic to your site while increasing your online visibility.
These are just a few tools you can use to start a successful SEO campaign in 2021, but if it’s professional help that you need, our knowledgeable team at DS&P will be more than happy to create an SEO campaign that will draw your most targeted customers to your website. Contact us today to get started!