Updated: Sep 8
September 15 marks the start of Hispanic Heritage month which recognizes the contributions and influence of Hispanic Americans to the history, culture, and achievements of the US.
Latinos are increasingly becoming an economic force in the U.S. According to a study by the Stanford Graduate School of Business, Latino entrepreneurs are starting small businesses faster than the rest of the startup population and becoming a bigger part of the total U.S. market every day. The same study revealed Latino-owned businesses have also contributed over $700 billion to the economy.
Unfortunately the majority of these same small business owners have also been directly impacted by the economic fallout from COVID-19. Many are waiting for government relief while others have been forced to navigate new territories moving their operations completely online in order to quickly create new revenue streams.
During these difficult times, it’s more important than ever to support the Latino businesses in our communities. The good news is that you can help these small business owners from the comfort of your own home! Here’s how you can help.
It’s time to put your dinero where your community is and buy Latino. It’s the most obvious way to help small businesses keep running during an economic crisis. Buying products and services is your chance to support some great independent Latino businesses.
Give Them A Shout-Out
If you have a favorite small business, give them a shout-out on social media. Your recommendation to friends and family can lead to more sales and remind others of their products or services.
Engage With Them
This may seem trivial, but your likes and comments go a whole lot further than you think. When content receives good engagement, it helps a small business get found by people who may not even know it exists yet, by pushing it to the explore feeds, which helps them grow.
Write A Review
Reviews are incredibly important to small businesses. They help build up credibility and gain trust with future customers, so your positive review can go really far.
Sign Up For Newsletter
Newsletters are a great way to stay up to date with business news, new products and information on products or services. Help them grow their email list and encourage others to do so too.
Let’s help and support our Latino business community any way we can.
If you're a small business owner and need new strategies for your business, we’re here for you. DS&P is fully committed to doing everything we can to keep your business going through these difficult times. Reach out today to see how we can assist in keeping you connected to your local community. We’re in this together.