There have never been as many opportunities in the e-commerce industry, nor has there been as much competition. That means for e-commerce business owners, staying on top of e-commerce trends is not an option — it's a necessity.
According to a recent Statista industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022. The rapid growth of e-commerce can be attributed to many reasons — Covid-19 being a major one. The pandemic did what marketers believe would take place in 2030 by forcing small businesses to adapt to the digital age in order to maintain customer connections.
In other words, the e-commerce space has become more and more crowded leaving brands racing to gain consumers attention, so how can your small business compete?
Focus on Trust Not On Ads
Following Apple's privacy updates, paid advertising across Facebook and Instagram has become much less effective than before. Instead brands are prioritizing customer lifetime value and promoting brand loyalty.
Trust is the main currency of the future of e-commerce.
Businesses are overcoming the competition by investing in brand building, which increases customer lifetime value, boosts conversion rates in the short term, and attracts customers in the long run.
Make SEO Your BFF
As more businesses are online, it’s harder and harder to be found by new customers. Refocus your efforts on search engine optimization, or SEO for short.
Search engines are arguably one of the most important digital marketing tools, as it can be used to both drive brand awareness and acquire customers. SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines and should be a top priority for any business owner.
Mobile Optimization Is Key
It’s official. Mobile commerce is no longer the new kid on the block; it’s the most common way people access the web with over half of all online purchases being completed using mobile devices.
Don’t lose out to a competitor because your site is not mobile optimized. A mobile optimized site is built for efficiency. The images and media are optimized for quick loading and the content is succinct for maximum effectiveness for viewing and transactions.
Invest In The Right Team
Strong businesses don’t grow by accident. They flourish with the right team.
That means partnering with e-commerce professionals, like us, to help you reshape your business and technology, and work with you to drive customer loyalty while maintaining a competitive advantage in the digital age.
Whatever the future of E-commerce brings one thing is for certain - you need the right partners on your side. Here at DS&P are fully committed to reshaping your digital future with digital marketing, SEO, branding, website design, mobile app development, social media management and more. Reach out to us today!