Whether you’re a small mom-and-pop shop or a Fortune 500 company, blogging should be on the top of your priority list. That’s because blogging gets your business more online visibility and fuels important digital marketing tools such as social media, SEO (search engine optimization), and more importantly, driving sales.
Unlike a regular website that usually stays stagnant once it goes live, a blog is constantly being updated with new content. Which means it gives your business more opportunities to show up in search engines or shared on social media, months or even years after the blog post was originally posted, consequently driving more traffic to your site.
Still not sold on the value of blogging for your business? Perhaps these 2019 Top Marketing Statistics will help change your mind.
Content marketing such as blogging results in 3x as many leads as paid advertising.
More than 80% of B2B companies use blogs as a marketing content strategy.
More than half of Marketers say generating blog content for a website is their top priority.
Marketers that prioritize blogging are 13x more likely to see a return on the content marketing investment.
Research shows blogging greatly improves consumer trust.
Blogs have 63% more influence over purchasing decisions than newspapers.
If you’re looking to start a business blog or get more investment for one you’ve already started, look no further. We have a team of experts that can help enrich your marketing content, including business blogging and social media management which can help enrich customer experiences and humanize your brand, all while helping you convert consumers.
Ready to get started? Contact us below and we will discuss your options.