When it comes to building your online presence, every small business should have a website. But a website alone doesn’t always offer enough information to stand out from the crowd. Blogging on the other hand, has become an essential part of building your online presence because it’s a place where your customers can find information, see your brand personality, and position your value and authority.
Unlike a regular website that usually stays stagnant once it goes live, a blog is a viable marketing tool, because it is constantly being updated with new content. Which means it gives your business more opportunities to show up in search engines or shared on social media, months or even years after the blog post was originally posted, consequently driving more traffic to your site.
A business blog is also a great way to offer in-depth explanations and teaching about what your products and services can really offer. Not only will it benefit your customers, but it also puts you in a position of authority in your industry.
However, we know there still may be some skeptics out there, so we’ll also offer you some stats as tangible evidence. Thanks to several studies and surveys we know that:
Blogging can result in 3x as many leads as paid advertising.
Blogs warm prospective customers up to your business.
Businesses that blog generate more leads than businesses that don’t.
Blogging greatly improves consumer trust.
Blogs have 63% more influence over purchasing decisions than newspapers
If you’re looking to start a business blog or get more investment for one you’ve already started, look no further. We have a team of experts that can help enrich your marketing content, including business blogging and social media management which can help enrich customer experiences and humanize your brand, all while helping you convert consumers.
Ready to get started? Contact us below and we will discuss your options.