Who doesn’t love a good snack? Everyone likes indulgent bite-sized pieces every once in a while and consuming content is no different.
Snackable content is content or information that is “quick” and easily digestible. It is meant to capture the attention of an audience with content that is shorter, more-to-the-point, and chock full of value.
In a world of information overload, creating these snackable pieces can reinforce your brand voice, connect with your audience, drive traffic and seek more in-depth content from your company. But it’s also a key element to your marketing strategy because the attention span of the modern consumer is shorter than that of a goldfish – 2.8 seconds to be exact.
Yeah, we’re not kidding.
It’s no wonder the internet is buzzing with bite-size content everywhere you turn. Take twitter for example - it’s changed the way we communicate in 140 characters or less. How about Snapchat? Snaps have a maximum time limit of 10 seconds which means you have to get ultra-creative and utilize the short time span. That’s why videos on digital channels like Instagram are perfect examples of snackable content.
Today’s consumer is hungry for delicious content that is attention-grabbing, visual, and emotional, so why not feed your audience what they want?
Here at DS&P we pride ourselves in creating snackable content that is customer-driven and is not only personalized for your target audience, but also aids in humanizing your brand to potential and existing customers. We provide social media management and develop a winning strategy to market your products or services. Ready to give our social media packages a go? Contact us today! contact@dial911fordesign.com
