Pay-per-clicks, AdWords or Social Ads, however you refer to it, the effort can be the difference between complete success and utter irrelevance. If you already have a stunning website, let's work together to get your clients to find you online. First, let's start with the basics: WHAT IS SEO? SEO, or search engine optimization, is what you do to help your site show up on search engines like Google. Are you a small to medium size business owner who wants to take their venture

Can you believe is almost May? You may be thinking about making summer vacation plans, or getting your documents together for your tax extension. But here's another thing to think about: We are about to start the 5th month of the year and there are only 7 months left. If you're like most of us, you started the year with both professional and personal goals. So it's time to ask: How are you progressing toward those goals? And how will you make some or all of them a reality by

DS&P is giving away 12 months of free SEO (Search Engine Optimization), Social Media Management and online marketing services to one lucky member of the DS&P family via random drawing on Tuesday November 21st. This giveaway is worth over $10,000! At DS&P we have a FANATICAL approach to increasing your revenue and profit, and that focus can come to you absolutely free. From lead generation and qualification to client retention strategies, our digital marketing team is complete

Generating new and repeat customers is difficult. It all starts with online presence. So to help you out, we built a scanner that shows how your business currently appears online. CLICK HERE to see where you stand. If you're not happy with your results—don't worry! You will have an opportunity to "Fix It Now" after you've scanned your business and we'll help you improve! Do you have other questions? Feel free to fill out the form below. #success #smallbusiness #design #solut

Over the last few weeks we have been running a blog series on SEO frequently asked questions and today we run the final section. ARE WE AVAILABLE IF YOU HAVE QUESTIONS? Yes, customer service is our priority. We will answer any question you many have. Please get in contact with us via phone, text, email or social media. Email is preferred so that we can have a record of your inquiries and a record to our responses to them. The rest of our contact information is listed wi

DO YOU GUARANTEE WE WILL BE #1? Although it is impossible to guarantee you the #1 spot for several reasons, we will not rest until we place you on page one of Google SERPs, and our objective is to place you number one. We will use our expertise and knowledge in the online marketing industry to make your goal a reality, and the pragmatic goal to the campaign is to INCREASE YOUR REVENUE, and perhaps make your SEO efforts the main and biggest source of new income for your

HOW CAN WE IMPROVE YOUR SEARCH ENGINE RANKING? There are several ways to increase your ranking for the services you offer. 1) The first step is to do keyword research. We will look at the monthly traffic in your target area for specific services or keywords you would like to target. This give us an idea on the potential for your business and analyze where there is a market and opportunity in your area. 2) The second step is to look at the competition. We analyz

Because search engine users are searching most frequently on their phones and tablets rather than on desktop computers, Google will now often prioritize local business content over major brands in search results. This is great news if you own a local business. This is a big change for the number one search engine, and can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are act

A quick tutorial on how to get your idea off the ground, and how to accomplish your entrepreneurial goals. There are two types of people in this world. Entrepreneurs and Wantrepreneurs. The latter never take action. They're dreamers without results. You deserve better than that, and that's why DS&P has prepared a quick tutorial on how to get your business concept or idea off the ground. It's not going to be easy, but it will certainly be rewarding. Let's look at some prac

Except online, where advertising is not only more effective, but more affordable and completely traceable. It's time for your business to give online marketing a try. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, s

Of the many ingredients that go into each post, there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. Below are listed the four key components that will help you create the perfect Facebook post for your brand: 1. Keep it short: Your audience's time is important, so try to get your message across in as few words as possible. At DS&P we try keep headlines under 20 words and use a maximum of 50 w

Hyperlocal marketing sounds like a modern buzzword, but it's not a new concept. One excellent historic example is the effectiveness of vendors calling out from the center of town to sell their goods. A more modern example includes word of mouth marketing, which remains an underrated but powerful tool for small businesses. Hyperlocal marketing is much like word of mouth advertising—it allows businesses to reach customers in a targeted, well-defined geographic area. We rounded

By now, you’ve probably heard—millennials are changing everything. Many people refer to this generation as “disrupters.” After all, they seem to influence everything from technology and the workplace to culture and responsibility. But, you might be surprised to learn that a large percentage of this group are parents. In fact, parents make up more than 40 percent of the millennial generation, according to Google Research. And that’s a game changer, particularly if you’re strat

Online marketing isn't something new for small businesses to consider anymore. In fact, it's quite the opposite... Small businesses, such as The Barking Cat located in Maryland, don't have to sell online to be online. Having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that the

Many years ago, chat rooms were one of THE most exciting and vibrant venues for online social activity. An enchanting land, where ten-year-old kids claimed they were twelve and twelve-year-old kids claimed they were aliens orbiting planet earth before an invasion. If you asked someone at the end of the 90’s what a chatbot was, they would’ve probably said that a chatbot is just a means to an end for someone who wants to blow off some steam and get kicked out of a chat room. Ho

Have you ever seen one of these error messages on a website? If you haven't, you will soon. And you definitely wouldn't want your website to display this kind of error to potential customers or clients. At no point in the history of the internet has this become a bigger issue than now given all the constant hacking attacks and the predominant attempts to steal your personal information. And if you're thinking, I don't sell anything online so this doesn't apply to me, you wou

You already have a stunning website. Now it’s time to get found online. DS&P makes it easier than ever to get found online. WHAT IS SEO? SEO, or search engine optimization, is what you do to help your site show up on search engines like Google. Are you a small to medium size business owner who wants to take their venture to the next level? Have you considered SEO, but aren't quite sure whether it's really for you? It can be hard to know if it's the right step, but in many cas

With the rise of smart home devices like Google Home and Amazon Echo, people are increasingly relying on voice search for answers to questions. If you’re unfamiliar with the term, voice search refers to speaking into a computer, smartphone, or other voice-enabled device to search for a topic. For example, if you’re driving and need to stop for lunch, then you can speak right into your smartphone and ask Siri or Google, “Where is the closest sandwich shop?” This type of search

Before you get started on your next business website, make sure you know how to make it a success with these tips. Whether you’re a small business owner looking to DIY your website, or you're looking for an agency specializing in small business sites, taking these 6 steps can spell the difference between a business-revolutionizing success and an utter and complete mess. 1. Define your website’s goals Before you start placing the first pixel, all parties involved need to know