Jeff Bezos, the founder of Amazon, famously said… “Your brand is what people say about you when you’re not in the room.” So, what do you think consumers say about your business when you’re not around? Would the comments be rave reviews or disgruntled complaints? The sad truth is that in this day and age, the consumer-brand trust is almost non-existent. People don’t trust brands. Period. You have to earn people’s trust. The solution to this is to connect with consumers on a hu