
PR vs. Digital Marketing: What Small Businesses Need To Know
As an entrepreneur or small business trying to tackle marketing and public relations yourself can be tricky and sometimes confusing. Although closely linked together, public relations (PR) and digital/online marketing, have two different functions. Traditionally, public relations is an umbrella term for how the public perceives your brand. It’s the action of maintaining a favorable public image. While, digital marketing is focused on the business of promoting and selling prod