PR vs. Digital Marketing: What Small Businesses Need To Know

Updated: Jul 8


As an entrepreneur or small business trying to tackle marketing and public relations yourself can be tricky and sometimes confusing. Although closely linked together, public relations (PR) and digital/online marketing, have two different functions.

PR vs Digital Marketing for small businesses

Traditionally, public relations is an umbrella term for how the public perceives your brand. It’s the action of maintaining a favorable public image. While, digital marketing is focused on the business of promoting and selling products or services, which also includes advertising and generating leads.

Most people confuse the roles because to be honest, they’re intertwined. You can’t market your business without public relations, and you can’t ensure proper public perception without a little marketing. At the end of the day, they both have one goal: to make a consumer love your company and buy your products or services.

digital marketing solutions

When it comes to PR and digital marketing, one thing is for sure. We live in an increasingly digitized world, with an increasingly competitive business environment and every business, no matter how big or small needs a competitive edge to stay in the game.

Luckily, DS&P offers both PR Services and Digital Marketing solutions here in house. So that means, whether you want to increase brand recognition, improve brand loyalty, increase web traffic, or increase conversions, DS&P is your one-stop shop for all your marketing needs! We have a team of experts that can help enrich customer experiences and humanize your brand, all while helping you convert consumers.

If you’re interested in getting started, but aren’t sure where to begin, you've come to the right place. Contact us today and we will discuss your options.

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