As an entrepreneur or small business trying to tackle marketing and public relations yourself can be tricky and sometimes confusing. Although closely linked together, public relations (PR) and digital/online marketing, have two different functions. Traditionally, public relations is an umbrella term for how the public perceives your brand. It’s the action of maintaining a favorable public image. While, digital marketing is focused on the business of promoting and selling prod

This blog post has been updated 3/3/2021 Digital marketing is a marketing tool that every business, big or small, online or land-based can use to grow their business, but what exactly is it and how can it help you and your business? In a nutshell, digital marketing refers to online marketing and engagement activities done through online media channels. Essentially the goal is to help you get noticed, get leads, and then turn those leads into returning customers. With that bei

When Danny Coello launched DS&P 10 years ago, he was looking for a way to start over. After working for Citibank doing lucrative real estate acquisitions for years, he fell victim to the real estate collapse in South Florida and was forced to look for new opportunities elsewhere. The new opportunity took him to Fort Worth, Texas, where his then ex-wife had family in the commercial printing business. Fed up with corporate layoffs, he decided to take a new career path and deter

Have you ever been told not to do something and it just compels you to do it even more? Being asked to abstain from something usually has the opposite effect. -- Instead you want to do that same thing even more. There are plenty of marketing strategies that can be used to attract more business, and those strategies are implemented by our team in all different digital platforms. At DS&P we have an almost fanatical approach to increasing your revenue, and that goal remains a

January 2019 will mark 10 years since DS&P first opened ’its doors. It has been an interesting and rewarding journey full of milestones, obstacles, and accomplishments. Today, I would like to share a little bit about my story, what drives my agency, and what gives it a unique perspective on its digital marketing approach. In addition, I would like to share things my agency is looking forward to launching in the near future in order to provide better service and better results

It's known that 67% of buyer's journeys start with search. If you have any kind of online presence, you're probably in a constant rush to stay up to date on all the newest updates and tweaks from Google. If you're not, however, perhaps you should reconsider. Potential buyer's reliance on search engines can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are active, cared-for

Digital Marketing has become a viral term used by businesses of all sizes. And even thou there is no lack of information online, there seems to be a whole lot of confusion on how to execute an effective and successful digital marketing strategy. In reality, a successful digital marketing strategy will include several efforts which collectively carry the only purpose of elevating your online relevance above your competitors. Listed below you will find all the digital marketing

You've upgraded your online presence by creating social media profiles for your business. You're expecting your social media engagement to bring floods of new customers, but it hasn't happened yet. What's missing? What do you need to do? Of the many ingredients that go into each post, there are countless variations. There is no perfect social media post, but there is such a thing as a perfect social media post for your brand. Below are listed the four key components that wil

By creating an beautifully designed, highly engaging app, you are making sure your business remains relevant and in your customer's mind. Below you will find tactics we regularly use to help our clients improve app engagement: Design an impeccable app listing If your users don't download the app to begin with, there will never be engagement. That's why at DS&P we make it a point to not only create an impeccable looking and functioning app, but we also make sure we advertise

And other digital marketing pointers your business should adopt. You are probably checking airfare prices every day, or perhaps the reservation has already been made and you are currently sitting in front of a computer dreaming of a far-away land that's listed on the destination section of your itinerary. Good for you! Summers are meant to be enjoyed and you deserve it after a full year of sacrifices and hard work. But, let me tell you... you are definitely not going to be

How can we increase our revenue is the number one concern of every business we talk to. This should not be a matter of reinventing the wheel. The tools are already in place and all you need to is take advantage of them. The answer to your concern is DIGITAL MARKETING. Just a few years ago, what you would do to advertise your business is to purchase an ad in the Yellow Pages, start a direct-mailer campaign, perhaps even purchase a billboard for a year, or hire your local radio

If your business is considering options to gain an advantage over your direct competitors, a mobile app can be the answer. But developing the app can be a little tricky, and that's exactly why you need a competent, domestic and proven agency to help you launch it. Even a great app concept will fail without a proper strategy. And branding, marketing and customer support are all equally as important. That's why our unique approach to mobile apps will place your business in the

In our blog today we are going to look at five out of the many ways a mobile app can increase your business revenue. Many business owners see the expense of building and launching a mobile app as an unnecessary or a luxury liability for your business. In reality, however, a mobile app can revolutionize your revenue streams, promote loyalty and substantially improve your digital footprint for your business. Furthermore, mobile apps can engage your current and potential custom

In today’s blog we’re going to simplify and explain the importance of knowing and applying the four Ps of marketing for your business. Why should I care, you ask? Very simple: Because your business success may depend on it. Having the best product, or the best price, or the best financial discipline will not equal success if you execute each one of them individually. Growth and added revenue/profit will depend on learning to balance all the factors equally. These factors are

Last week we looked at some of the obstacles you will find when designing a website, whether by yourself or using an agency. We also looked at price spectrums you can expect to see out there. Today we will look at options offered by DS&P that allow you to create an effective, professional and effective website without breaking the bank: CUSTOM BASIC HTML5 PACKAGE Ready to take your business/organization to the next level? This is a complete branding package including a cust