Have you ever been told not to do something and it just compels you to do it even more? Being asked to abstain from something usually has the opposite effect. -- Instead you want to do that same thing even more.
There are plenty of marketing strategies that can be used to attract more business, and those strategies are implemented by our team in all different digital platforms. At DS&P we have an almost fanatical approach to increasing your revenue, and that goal remains as the centerpiece of all our collective efforts.
Below you will find some concepts and marketing ideas for your business regardless of the platform. And when you're ready to discuss a more advanced, strategic and customized marketing plan for your business, don't hesitate to contact us. It will be the best business decision you will make.
1. Participate in Local Events and tag all the appropriate parties. This way you automatically expand your reach. Yearly festivals, summer happenings like street fairs or fun runs are perfect. This is a fantastic opportunity to get outdoors, take pictures with the community and send those to us for marketing efforts. Choose events that are most likely to attract your target customers. It is important that you convey all this information to us so we can promote it (before and after) appropriately on social media. 2. Hosting a Seasonal Social Media Contest You can increase customer engagement with seasonal event ideas that can help boost your social media game. You can enter fans and followers in a contest or giveaway of some sort. It's up to you what to give-away or what other services or products you can include in the contest. 3. Provide a Free Service Giving away free services is a great marketing tactic for community events or summer social media contests. Instead of tangible prizes, American Express’s Open Forum recommends giving away a service. This is a good way to promote your brand by familiarizing your potential customers with what your business can do for them—for free! Chances are, if they like the service they received, they might look to your business first the next time they’re looking to make a similar purchase. Please let us know what we could use as a free service and we will promote it online.
4. Reward Customer Loyalty Make your most loyal customers feel valuable and draw attention to your business with a VIP event. Keep it small — think after-hours cocktail-style party. Or you can offer all customers appetizers and drinks while they browse or partake of your services. Or, go all out with an on-site or off-site barbecue filled with your community’s summer favorites. The SBA recommends collaborating with other business owners to host an outdoor event or inviting local musicians to add entertainment to the area.
If you do these things effectively, you can create the following results:
- Creating a buzz around the brand - Increasing traffic to our website - Developing positive brand associations - Encouraging consumer feedback
Ready to take your digital marketing to the next level? Contact us and we will create and execute on a customized marketing strategy that will most certainly increase your revenue. Fill out the form below and one of our representatives will contact you within 24 hours.