As a business owner you're always looking for an edge. Something that will provide a competitive advantage over your rivals. Something that will get you over the hump and allow you to achieve your financial, professional and personal goals. If you want to beat your competitors online, you HAVE TO engage in SEO (search engine optimization). Let's start with the basics: WHAT IS SEO? What if I were to tell you that your website can and could become your biggest source of new

Have you ever been told not to do something and it just compels you to do it even more? Being asked to abstain from something usually has the opposite effect. -- Instead you want to do that same thing even more. There are plenty of marketing strategies that can be used to attract more business, and those strategies are implemented by our team in all different digital platforms. At DS&P we have an almost fanatical approach to increasing your revenue, and that goal remains a

January 2019 will mark 10 years since DS&P first opened ’its doors. It has been an interesting and rewarding journey full of milestones, obstacles, and accomplishments. Today, I would like to share a little bit about my story, what drives my agency, and what gives it a unique perspective on its digital marketing approach. In addition, I would like to share things my agency is looking forward to launching in the near future in order to provide better service and better results

It's known that 67% of buyer's journeys start with search. If you have any kind of online presence, you're probably in a constant rush to stay up to date on all the newest updates and tweaks from Google. If you're not, however, perhaps you should reconsider. Potential buyer's reliance on search engines can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are active, cared-for

Digital Marketing has become a viral term used by businesses of all sizes. And even thou there is no lack of information online, there seems to be a whole lot of confusion on how to execute an effective and successful digital marketing strategy. In reality, a successful digital marketing strategy will include several efforts which collectively carry the only purpose of elevating your online relevance above your competitors. Listed below you will find all the digital marketing

Pay-per-clicks, AdWords or Social Ads, however you refer to it, the effort can be the difference between complete success and utter irrelevance. If you already have a stunning website, let's work together to get your clients to find you online. First, let's start with the basics: WHAT IS SEO? SEO, or search engine optimization, is what you do to help your site show up on search engines like Google. Are you a small to medium size business owner who wants to take their venture

And other digital marketing pointers your business should adopt. You are probably checking airfare prices every day, or perhaps the reservation has already been made and you are currently sitting in front of a computer dreaming of a far-away land that's listed on the destination section of your itinerary. Good for you! Summers are meant to be enjoyed and you deserve it after a full year of sacrifices and hard work. But, let me tell you... you are definitely not going to be

You already have a stunning website. Now it’s time to get found online. DS&P makes it easier than ever to get found online. WHAT IS SEO? SEO, or search engine optimization, is what you do to help your site show up on search engines like Google. Every day, dozens, if not hundreds of potential clients go to a search engine to try to find you. These are clients, business contacts, and possible income sources that are ready to make commitments with companies who are easily and re

How can we increase our revenue is the number one concern of every business we talk to. This should not be a matter of reinventing the wheel. The tools are already in place and all you need to is take advantage of them. The answer to your concern is DIGITAL MARKETING. Just a few years ago, what you would do to advertise your business is to purchase an ad in the Yellow Pages, start a direct-mailer campaign, perhaps even purchase a billboard for a year, or hire your local radio

Slowly but surely, the online world has experienced a shift similar to the French Revolution when it comes to economic and financial effects. This shift is commonly referred to as the On-Demand Economy. First let's look at its official definition. The Business Insider refers to the On-Demand Economy "as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services. Supply is driven via an efficient, in

Can you believe is almost May? You may be thinking about making summer vacation plans, or getting your documents together for your tax extension. But here's another thing to think about: We are about to start the 5th month of the year and there are only 7 months left. If you're like most of us, you started the year with both professional and personal goals. So it's time to ask: How are you progressing toward those goals? And how will you make some or all of them a reality by

Last week we provided an introduction to what SEO means and it's potential for you business. Today we will look at specific strategies that will help you elevate your search ranking on Google and other search engines. There are several ways to increase your ranking for the services you offer. 1) The first step is to do keyword research. We will look at the monthly traffic in your target area for specific services or keywords you would like to target. This give us an idea on

Every day, dozens, if not hundreds of potential clients go to a search engine to try to find you. These are clients, business contacts, and possible income sources that are ready to make commitments with companies who are easily and readily available on Google, Bing, Yahoo and all other search engines. These clients can be on a mobile device ready to make financial commitments, but if you're not in the first page or first couple of pages on search results, these clients will

Three things in life are certain: Death Taxes An online marketing client is asking questions about a mobile app Apps are all the rage these days, and that’s rarely more obvious than when we talk to our clients about their digital needs. But the fact is: apps are kind of like kale. Everybody will tell you kale’s amazing for you. They’ll extol its benefits in exhaustive and convincing detail. But when you rush to Whole Foods, buy a few bushels, and cook them up — all you get is

You have recently contacted The Merchant Club of America to look at options to save money on your credit card processing. MCA partners with us at DS&P, because we also share the almost FANATICAL passion to make you successful as a business. • Would you like to grow your clientele? • Increase your revenue? • Improve your online presence? • Change your website? • Build an App? At DS&P our only goal is to increase your bottom line, and we do so through the following: • SEO (sear

Making growth for your business easier to achieve. The goal of a successful SEO campaign is to turn your marketing efforts "right-side- up". If you think about it, all other marketing efforts can be compared to fishing. Allow me to explain. A fisherman will throw the line in the water in hopes that fish will bite. You can prepare by purchasing the most effective bait, by visiting a prime spot at the optimum hours, and by taking all the gear that might help you during the fis

About 56.7 million people, or 19 percent of the population in the United States, had reported a disability in 2010, with half of those reporting a severe disability according to the U.S. Census Bureau. That's nearly 1 in 5 people living in the United States! If your business had not considered being as inclusive as possible to people with disabilities for moral reasons, you should definitely do so for financial reasons. Leaving nearly 20 percent of the population without hav

DS&P is giving away 12 months of free SEO (Search Engine Optimization), Social Media Management and online marketing services to one lucky member of the DS&P family via random drawing on Tuesday November 21st. This giveaway is worth over $10,000! At DS&P we have a FANATICAL approach to increasing your revenue and profit, and that focus can come to you absolutely free. From lead generation and qualification to client retention strategies, our digital marketing team is complete

Over the last few weeks we have been running a blog series on SEO frequently asked questions and today we run the final section. ARE WE AVAILABLE IF YOU HAVE QUESTIONS? Yes, customer service is our priority. We will answer any question you many have. Please get in contact with us via phone, text, email or social media. Email is preferred so that we can have a record of your inquiries and a record to our responses to them. The rest of our contact information is listed wi

DO YOU GUARANTEE WE WILL BE #1? Although it is impossible to guarantee you the #1 spot for several reasons, we will not rest until we place you on page one of Google SERPs, and our objective is to place you number one. We will use our expertise and knowledge in the online marketing industry to make your goal a reality, and the pragmatic goal to the campaign is to INCREASE YOUR REVENUE, and perhaps make your SEO efforts the main and biggest source of new income for your