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  • Writer's pictureDS&P Digital Marketing Agency

DS&P Rocks SEO

Making growth for your business easier to achieve.

The goal of a successful SEO campaign is to turn your marketing efforts "right-side-

up". If you think about it, all other marketing efforts can be compared to fishing.

Allow me to explain.

A fisherman will throw the line in the water in hopes that fish will bite. You can prepare by purchasing the most effective bait, by visiting a prime spot at the optimum hours, and by taking all the gear that might help you during the fishing process. However, you are still throwing a line and hoping a fish will bite. SEO is completely different. Using the fisherman scenario, SEO would be compared to going to a place where fish already know they want to be caught, and they got themselves out of the water, and are walking around the market actively choosing which fisherman they will go with. As a fisherman, wouldn't you want to be in that market? As a business owner, wouldn't you want to place yourself where people who are already looking for your products and services are trying to find you?

SEO has the potential to completely revolutionize your business. Let me give you an example of a client that came to us about a year ago struggling because the business had experienced a steady decline over the years. The owner and CEO was explaining how much overhead he has had to assume in the past for purchasing leads, establishing a call center, training, employee benefits, building structures to house the employees, all for a closing rate in the lower single digits. He explained that he was lucky if he was closing 3% of the leads he was paying premium dollars for.

I advised to invest just a portion of his current overhead in SEO, and promised him much better results. Fast-forward 12 months, and now instead of having to fight with all his competitors for cold leads, all the clients are coming to him instead. He told me, and I quote "I couldn't believe it. Now they're banging on my door begging for us to do business with them!". That's the kind of difference SEO can make.

If you have considered SEO in the past, or if you are looking for options to grow your business because your old strategies are not cutting it anymore, you've come to the right place. Let's chat about your business, and let's turn your marketing efforts "right-side-up". Just fill out the form below.

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