As a business owner you're always looking for an edge. Something that will provide a competitive advantage over your rivals. Something that will get you over the hump and allow you to achieve your financial, professional and personal goals. If you want to beat your competitors online, you HAVE TO engage in SEO (search engine optimization). Let's start with the basics:
WHAT IS SEO?
What if I were to tell you that your website can and could become your biggest source of new clients and revenue? For most business owners, a website is an online flyer of sorts. A place where you share some information about your operations, business hours and contact info. And there's nothing wrong with that. However, an increasing amount of business owners see the opportunity for the website to be much more than that. Every day, dozens, if not hundreds of potential clients go to a search engine to try to find you.
These are clients, business contacts, and possible income sources that are ready to make commitments with companies who are easily and readily available on Google, Bing, Yahoo and all other search engines. These clients can be on a mobile device ready to make financial commitments, but if you're not in the first page or first couple of pages on search results, these clients will never find you. This is what Search Engine Optimization achieves. The ability for your business to be easily found on all search engines, whether the client is looking for you on a computer, laptop, tablet or cell phone. Please understand that I'm not referring to people finding your business name online. There is a high probability that if they know your business name, they're already a customer. I'm referring to clients being able to find you by your industry, market or profession. These type of clients don't know you exist, and it's your duty as a successful business owner to make sure they can find you SEO stands for Search Engine Optimization. It basically means increasing your online exposure and relevance on the internet with all search engines. The goal of a successful SEO campaign is to switch your advertising plan to a more effective one. Most types of advertising will involve you sending out bait to see if anyone bites. An effective SEO strategy turns your marketing efforts right-side-up. Instead of you trying to find, and convince customers to come to you, you're strategically placing yourself where the customers who are ALREADY looking for you, can find you. The equation is simple.
More exposure = more clicks to your website = more online bookings/more calls = more clients = more revenue.
WHO DO WE WORK WITH?
We look for clients who have the capacity and desire to increase their business. We only work with business owners who understand the value of ranking high in search engines like Google, Bing, Yahoo, etc, and who understand a long term business strategy and long term business growth.
Next week we will look at strategies on how we can improve your SEO ranking. If you have any questions now, or would like a risk-free assessment for your business, please contacts us on the form below and one of our specialists will be glad to help.
