As an entrepreneur or small business trying to tackle marketing and public relations yourself can be tricky and sometimes confusing. Although closely linked together, public relations (PR) and digital/online marketing, have two different functions. Traditionally, public relations is an umbrella term for how the public perceives your brand. It’s the action of maintaining a favorable public image. While, digital marketing is focused on the business of promoting and selling prod

This blog post has been updated 3/3/2021 Digital marketing is a marketing tool that every business, big or small, online or land-based can use to grow their business, but what exactly is it and how can it help you and your business? In a nutshell, digital marketing refers to online marketing and engagement activities done through online media channels. Essentially the goal is to help you get noticed, get leads, and then turn those leads into returning customers. With that bei

It wasn’t long ago when marketing your business meant doing hundreds of cold calls, sending out thousand of direct mailers, and spamming potential customers with unsolicited information, but times have changed. Every business still needs proper marketing in order to target customers, but it’s time to ditch the outdated antiquated methods and start a more effective strategy that translates to the digital world we live in today. Customers are now looking for a one-on-one connec

As a business owner you're always looking for an edge. Something that will provide a competitive advantage over your rivals. Something that will get you over the hump and allow you to achieve your financial, professional and personal goals. If you want to beat your competitors online, you HAVE TO engage in SEO (search engine optimization). Let's start with the basics: WHAT IS SEO? What if I were to tell you that your website can and could become your biggest source of new

Just because you do awesome work does not mean that you’ll get one approval after another. Such is the reality of life, something that proves to be burdensome for a lot of would-be designers to accept. Unfortunately, having the endurance and motivation to go through it all is one of the traits required of design agencies who would really make it big in the field, and giving up after a rejection or two only shows that this is one industry that they would never break into. Why

Can you believe is almost May? You may be thinking about making summer vacation plans, or getting your documents together for your tax extension. But here's another thing to think about: We are about to start the 5th month of the year and there are only 7 months left. If you're like most of us, you started the year with both professional and personal goals. So it's time to ask: How are you progressing toward those goals? And how will you make some or all of them a reality by

You probably heard the news by now that Facebook will be revising their News Feed so that once again they can focus on member content instead of business pages. Their statement declared they will "be making updates to its News Feed ranking so people have more opportunities to interact with the people they care about". Of course, that would mean their close friends and family as opposed to business pages. How does this translate to your current or future social media marketing

DS&P is giving away 12 months of free SEO (Search Engine Optimization), Social Media Management and online marketing services to one lucky member of the DS&P family via random drawing on Tuesday November 21st. This giveaway is worth over $10,000! At DS&P we have a FANATICAL approach to increasing your revenue and profit, and that focus can come to you absolutely free. From lead generation and qualification to client retention strategies, our digital marketing team is complete

Generating new and repeat customers is difficult. It all starts with online presence. So to help you out, we built a scanner that shows how your business currently appears online. CLICK HERE to see where you stand. If you're not happy with your results—don't worry! You will have an opportunity to "Fix It Now" after you've scanned your business and we'll help you improve! Do you have other questions? Feel free to fill out the form below. #success #smallbusiness #design #solut

Over the last few weeks we have been running a blog series on SEO frequently asked questions and today we run the final section. ARE WE AVAILABLE IF YOU HAVE QUESTIONS? Yes, customer service is our priority. We will answer any question you many have. Please get in contact with us via phone, text, email or social media. Email is preferred so that we can have a record of your inquiries and a record to our responses to them. The rest of our contact information is listed wi

DO YOU GUARANTEE WE WILL BE #1? Although it is impossible to guarantee you the #1 spot for several reasons, we will not rest until we place you on page one of Google SERPs, and our objective is to place you number one. We will use our expertise and knowledge in the online marketing industry to make your goal a reality, and the pragmatic goal to the campaign is to INCREASE YOUR REVENUE, and perhaps make your SEO efforts the main and biggest source of new income for your

Because search engine users are searching most frequently on their phones and tablets rather than on desktop computers, Google will now often prioritize local business content over major brands in search results. This is great news if you own a local business. This is a big change for the number one search engine, and can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are act

Thank you for taking the time to read a little about SEO and how it can increase your online presence for your business. Over the next couple of weeks you will find in our blog some information about DS&P and how we can help you improve said presence. My only hope is that you find this information valuable, and more importantly, I hope this is the first step to seriously experiment growth for your business when it comes to traffic, revenue and profits. Let's start with the

A quick tutorial on how to get your idea off the ground, and how to accomplish your entrepreneurial goals. There are two types of people in this world. Entrepreneurs and Wantrepreneurs. The latter never take action. They're dreamers without results. You deserve better than that, and that's why DS&P has prepared a quick tutorial on how to get your business concept or idea off the ground. It's not going to be easy, but it will certainly be rewarding. Let's look at some prac

Except online, where advertising is not only more effective, but more affordable and completely traceable. It's time for your business to give online marketing a try. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, s

Of the many ingredients that go into each post, there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. Below are listed the four key components that will help you create the perfect Facebook post for your brand: 1. Keep it short: Your audience's time is important, so try to get your message across in as few words as possible. At DS&P we try keep headlines under 20 words and use a maximum of 50 w

Hyperlocal marketing sounds like a modern buzzword, but it's not a new concept. One excellent historic example is the effectiveness of vendors calling out from the center of town to sell their goods. A more modern example includes word of mouth marketing, which remains an underrated but powerful tool for small businesses. Hyperlocal marketing is much like word of mouth advertising—it allows businesses to reach customers in a targeted, well-defined geographic area. We rounded

By now, you’ve probably heard—millennials are changing everything. Many people refer to this generation as “disrupters.” After all, they seem to influence everything from technology and the workplace to culture and responsibility. But, you might be surprised to learn that a large percentage of this group are parents. In fact, parents make up more than 40 percent of the millennial generation, according to Google Research. And that’s a game changer, particularly if you’re strat

Online marketing isn't something new for small businesses to consider anymore. In fact, it's quite the opposite... Small businesses, such as The Barking Cat located in Maryland, don't have to sell online to be online. Having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that the

Many years ago, chat rooms were one of THE most exciting and vibrant venues for online social activity. An enchanting land, where ten-year-old kids claimed they were twelve and twelve-year-old kids claimed they were aliens orbiting planet earth before an invasion. If you asked someone at the end of the 90’s what a chatbot was, they would’ve probably said that a chatbot is just a means to an end for someone who wants to blow off some steam and get kicked out of a chat room. Ho