Conventional Advertising Is On The Decline
Except online, where advertising is not only more effective, but more affordable and completely traceable. It's time for your business to give online marketing a try.
Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, simply disappeared. Due to very clear measuring tools, unlike print, Internet ads were far cheaper and more appealing to advertisers.(1)
A twenty-second television ad used to be the most coveted product in advertising.
Now, TV ads are becoming less relevant to viewers of all ages. In fact, 84% of surveyed viewers admitted that they want to fast forward through TV ads, and 60% of surveyed viewers would make the effort to find and download TV shows to avoid advertisements. (2)
Newspapers are suffering an accelerating drop in print advertising, a market that already was under stress, forcing some publishers to consider significant cost cuts and dramatic changes to their print and digital products. Global spending on newspaper print ads is expected to decline 8.7% to $52.6 billion in 2016, according to estimates from GroupM, the ad-buying firm owned by WPP PLC. That would be the biggest drop since the recession, when world-wide spending plummeted 13.7% in 2009. (3)
There is only one kind of advertising that is not only improving its efficiency on a daily basis, but it's under most circumstances more affordable. In addition, every effort is completely traceable so your business knows with great exactitude your ROI.
Every day, dozens, if not hundreds of potential clients go to a search engine to try to find you. These are clients, business contacts, and possible income sources that are ready to make commitments with companies who are easily and readily available on Google, Bing, Yahoo and all other search engines.
The goal of a successful online marketing campaign is to switch your advertising plan to a more effective one. Most types of advertising will involve you sending out bait to see if anyone bites. An effective SEO strategy turns your marketing efforts right-side-up. Instead of you trying to find, and convince customers to come to you, you're strategically placing yourself where the customers who are ALREADY looking for you, can find you.
Contact DS&P today for a free online marketing assessment and take the first step towards a productive, resourceful and profitable marketing campaign. Fill out the form below and we will contact you within 24 hours.
SOURCE: (1) Forbes.com - "4 Trends That Will Forever Change Media, Advertising And You In 2017 And Beyond" - Adam Hartung - Published on 1/6/17 - Accessed on 7/31/17
(2) Mediakix.com - "10 Statiscis Illustrating The Inevitable Decline Of TV Advertising" - Published on 10/25/16 - Accessed on 7/31/17
(3) The Wall Street Journal Online - "Plummeting Newspaper Ad Revenue Sparks New Wave of Changes" - Suzanne Vranica and Jack Marshall - Published on 10/20/16 - Accessed on 7/31/17