Slowly but surely, the online world has experienced a shift similar to the French Revolution when it comes to economic and financial effects. This shift is commonly referred to as the On-Demand Economy. First let's look at its official definition. The Business Insider refers to the On-Demand Economy "as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services. Supply is driven via an efficient, in

Can you believe is almost May? You may be thinking about making summer vacation plans, or getting your documents together for your tax extension. But here's another thing to think about: We are about to start the 5th month of the year and there are only 7 months left. If you're like most of us, you started the year with both professional and personal goals. So it's time to ask: How are you progressing toward those goals? And how will you make some or all of them a reality by

One of the first questions I get from potential clients is, do you think my business needs an app? Today I've decided to tackle that very important question in our blog. Most people are under the assumption that you have to be a large company in order to have a business app. You couldn't be more wrong. Increasingly, business of all sizes are starting to develop mobile app solutions in their overall online marketing strategy. Yes, there is no question that a solid foundation

So you want a great app for your business, but have no clue how to make it a reality. This blog post will provide you the initial steps in making your app idea a business reality, including details about estimating costs, and raising funding for early stage ventures. Research Your Market Start by thinking about your app’s placement in app stores. In which categories will your app appear? What kind of competition will you face? What is the thing that will set your app apart fr

In today’s blog we’re going to simplify and explain the importance of knowing and applying the four Ps of marketing for your business. Why should I care, you ask? Very simple: Because your business success may depend on it. Having the best product, or the best price, or the best financial discipline will not equal success if you execute each one of them individually. Growth and added revenue/profit will depend on learning to balance all the factors equally. These factors are

One of the first questions I get from potential clients is, do you think my business needs an app? Today I've decided to tackle that very important question in our blog. Most people are under the assumption that you have to be a large company in order to have a business app. You couldn't be more wrong. Increasingly, business of all sizes are starting to develop mobile app solutions in their overall online marketing strategy. Yes, there is no question that a solid foundation

Generating new and repeat customers is difficult. It all starts with online presence. So to help you out, we built a scanner that shows how your business currently appears online. CLICK HERE to see where you stand. If you're not happy with your results—don't worry! You will have an opportunity to "Fix It Now" after you've scanned your business and we'll help you improve! Do you have other questions? Feel free to fill out the form below. #success #smallbusiness #design #solut

By creating an engaging app you are making sure your business remains relevant and in your customer's mind. Below you will find tactics we regularly use to help our clients improve app engagement for our clients: Design an impeccable app listing If your users don't download the app to begin with, there will never be engagement. That's why at DS&P we make it a point to not only create an impeccable looking and functioning app, but we also make sure we advertise it well. Desi

So you want a great app for your business, but have no clue how to make it a reality. This blog post will provide you the initial steps in making your app idea a business reality, including details about estimating costs, and raising funding for early stage ventures. Research Your Market Start by thinking about your app’s placement in app stores. In which categories will your app appear? What kind of competition will you face? What is the thing that will set your app apart fr

Over the last few weeks we have been running a blog series on SEO frequently asked questions and today we run the final section. ARE WE AVAILABLE IF YOU HAVE QUESTIONS? Yes, customer service is our priority. We will answer any question you many have. Please get in contact with us via phone, text, email or social media. Email is preferred so that we can have a record of your inquiries and a record to our responses to them. The rest of our contact information is listed wi

DO YOU GUARANTEE WE WILL BE #1? Although it is impossible to guarantee you the #1 spot for several reasons, we will not rest until we place you on page one of Google SERPs, and our objective is to place you number one. We will use our expertise and knowledge in the online marketing industry to make your goal a reality, and the pragmatic goal to the campaign is to INCREASE YOUR REVENUE, and perhaps make your SEO efforts the main and biggest source of new income for your

HOW CAN WE IMPROVE YOUR SEARCH ENGINE RANKING? There are several ways to increase your ranking for the services you offer. 1) The first step is to do keyword research. We will look at the monthly traffic in your target area for specific services or keywords you would like to target. This give us an idea on the potential for your business and analyze where there is a market and opportunity in your area. 2) The second step is to look at the competition. We analyz

Because search engine users are searching most frequently on their phones and tablets rather than on desktop computers, Google will now often prioritize local business content over major brands in search results. This is great news if you own a local business. This is a big change for the number one search engine, and can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are act

Thank you for taking the time to read a little about SEO and how it can increase your online presence for your business. Over the next couple of weeks you will find in our blog some information about DS&P and how we can help you improve said presence. My only hope is that you find this information valuable, and more importantly, I hope this is the first step to seriously experiment growth for your business when it comes to traffic, revenue and profits. Let's start with the

A quick tutorial on how to get your idea off the ground, and how to accomplish your entrepreneurial goals. There are two types of people in this world. Entrepreneurs and Wantrepreneurs. The latter never take action. They're dreamers without results. You deserve better than that, and that's why DS&P has prepared a quick tutorial on how to get your business concept or idea off the ground. It's not going to be easy, but it will certainly be rewarding. Let's look at some prac

Except online, where advertising is not only more effective, but more affordable and completely traceable. It's time for your business to give online marketing a try. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, s

Net Neutrality is facing its greatest threat to date. But we're fighting back... and you should too. Right now, FCC Chairman (and former Verizon lawyer) Ajit Pai has a plan to destroy Net Neutrality and give big cable companies immense control over what we see and do online. If they get their way, the FCC will give companies like Comcast, Verizon, and AT&T control over what we can see and do on the Internet, with the power to slow down or block websites and charge apps and si

Of the many ingredients that go into each post, there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. Below are listed the four key components that will help you create the perfect Facebook post for your brand: 1. Keep it short: Your audience's time is important, so try to get your message across in as few words as possible. At DS&P we try keep headlines under 20 words and use a maximum of 50 w

Hyperlocal marketing sounds like a modern buzzword, but it's not a new concept. One excellent historic example is the effectiveness of vendors calling out from the center of town to sell their goods. A more modern example includes word of mouth marketing, which remains an underrated but powerful tool for small businesses. Hyperlocal marketing is much like word of mouth advertising—it allows businesses to reach customers in a targeted, well-defined geographic area. We rounded

By now, you’ve probably heard—millennials are changing everything. Many people refer to this generation as “disrupters.” After all, they seem to influence everything from technology and the workplace to culture and responsibility. But, you might be surprised to learn that a large percentage of this group are parents. In fact, parents make up more than 40 percent of the millennial generation, according to Google Research. And that’s a game changer, particularly if you’re strat