Sorry to break it to you, but if you’re not instagramming, tweeting, or facebooking by this point… your company is getting left behind. Plain and simple. Many small business owners feel one of three things when it comes to social media... One: Social media is just for teeny boppers and has nothing to do with running a business. Two: Social media is just a fad. What’s the point if it’s not here to stay? Three: An attempt to use social media was made, but it was unsuccessful, s

As a business owner you're always looking for an edge. Something that will provide a competitive advantage over your rivals. Something that will get you over the hump and allow you to achieve your financial, professional and personal goals. If you want to beat your competitors online, you HAVE TO engage in SEO (search engine optimization). Let's start with the basics: WHAT IS SEO? What if I were to tell you that your website can and could become your biggest source of new

Have you ever been told not to do something and it just compels you to do it even more? Being asked to abstain from something usually has the opposite effect. -- Instead you want to do that same thing even more. There are plenty of marketing strategies that can be used to attract more business, and those strategies are implemented by our team in all different digital platforms. At DS&P we have an almost fanatical approach to increasing your revenue, and that goal remains a

It's known that 67% of buyer's journeys start with search. If you have any kind of online presence, you're probably in a constant rush to stay up to date on all the newest updates and tweaks from Google. If you're not, however, perhaps you should reconsider. Potential buyer's reliance on search engines can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are active, cared-for

You've upgraded your online presence by creating social media profiles for your business. You're expecting your social media engagement to bring floods of new customers, but it hasn't happened yet. What's missing? What do you need to do? Of the many ingredients that go into each post, there are countless variations. There is no perfect social media post, but there is such a thing as a perfect social media post for your brand. Below are listed the four key components that wil

You already have a stunning website. Now it’s time to get found online. DS&P makes it easier than ever to get found online. WHAT IS SEO? SEO, or search engine optimization, is what you do to help your site show up on search engines like Google. Every day, dozens, if not hundreds of potential clients go to a search engine to try to find you. These are clients, business contacts, and possible income sources that are ready to make commitments with companies who are easily and re

Slowly but surely, the online world has experienced a shift similar to the French Revolution when it comes to economic and financial effects. This shift is commonly referred to as the On-Demand Economy. First let's look at its official definition. The Business Insider refers to the On-Demand Economy "as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services. Supply is driven via an efficient, in

Why would Mark Zuckerberg risk biting the hand that feeds him? And how can your business prepare for the changes. For several years now, the increase on advertising dollars and business profile relevance on social media, specially on Facebook and Instagram, was very difficult to ignore. Both social media platforms are owned by the same company and historically they have mirrored each other on business strategies. The reason for their popularity amongst the marketing circles

You probably heard the news by now that Facebook will be revising their News Feed so that once again they can focus on member content instead of business pages. Their statement declared they will "be making updates to its News Feed ranking so people have more opportunities to interact with the people they care about". Of course, that would mean their close friends and family as opposed to business pages. How does this translate to your current or future social media marketing

DS&P is giving away 12 months of free SEO (Search Engine Optimization), Social Media Management and online marketing services to one lucky member of the DS&P family via random drawing on Tuesday November 21st. This giveaway is worth over $10,000! At DS&P we have a FANATICAL approach to increasing your revenue and profit, and that focus can come to you absolutely free. From lead generation and qualification to client retention strategies, our digital marketing team is complete

Because search engine users are searching most frequently on their phones and tablets rather than on desktop computers, Google will now often prioritize local business content over major brands in search results. This is great news if you own a local business. This is a big change for the number one search engine, and can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are act

A quick tutorial on how to get your idea off the ground, and how to accomplish your entrepreneurial goals. There are two types of people in this world. Entrepreneurs and Wantrepreneurs. The latter never take action. They're dreamers without results. You deserve better than that, and that's why DS&P has prepared a quick tutorial on how to get your business concept or idea off the ground. It's not going to be easy, but it will certainly be rewarding. Let's look at some prac

Except online, where advertising is not only more effective, but more affordable and completely traceable. It's time for your business to give online marketing a try. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, s

Of the many ingredients that go into each post, there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. Below are listed the four key components that will help you create the perfect Facebook post for your brand: 1. Keep it short: Your audience's time is important, so try to get your message across in as few words as possible. At DS&P we try keep headlines under 20 words and use a maximum of 50 w