Sorry to break it to you, but if you’re not instagramming, tweeting, or facebooking by this point… your company is getting left behind. Plain and simple. Many small business owners feel one of three things when it comes to social media...
One: Social media is just for teeny boppers and has nothing to do with running a business.
Two: Social media is just a fad. What’s the point if it’s not here to stay?
Three: An attempt to use social media was made, but it was unsuccessful, so you gave up.
If you fall under the first two categories, I hate to say it, but you’re sadly mistaken. It’s true, digital natives (those who were raised during the digital age) are more tech savvy than other generations, but that doesn’t mean technology is made exclusively for them.
It’s also quite understandable why you would think fads are overrated. After all, no one is rocking mullets or crimped up Aqua-net hair anymore. Nowadays, no one is sporting hot pants or bell bottoms at the roller rink, so we don’t blame you for not being truly convinced. But the truth is, social media is not a fad. It’s an evolution.
It’s an evolution in the way we communicate. It’s a new way of sharing information with each other and that’s been around in some way, shape or form since the internet began.
If you fall under the third category, you get props for trying. Social media can be a tricky thing. It can be confusing and overwhelming. With so many social media outlets, which one do you choose? How often do you post? What do you post and how can it help your business? I know it can all seem mind-boggling, but we’re here to help.
At the end of the day, it comes down to this - social media is a tool to grow your business, and pad your wallet. It’s an essential marketing piece of your marketing strategy. It helps businesses create loyalty, branding, and expand customer base.
It increases your brand awareness and boost your leads and sales. In fact, 90% of marketers say social media increased their business exposure. Those are hard facts to ignore! With over 3 billion people using social media every day, it’s not a passing trend, it’s here to stay, my friend.
At DS&P, we support small businesses by creating customer-driven content that is not only personalized for your target audience, but also aids in humanizing your brand to potential and existing customers. We provide social media management and develop a winning strategy to market your products or services. Ready to give our social media packages a go? Fill out the form below and we’ll contact you as soon as possible!