The holidays are a time of huge opportunity for businesses everywhere, especially those serving an American audience. With consumer-focused days like Black Friday and Cyber Monday right around the corner, the spending is happening. That doesn’t mean, however, that it’s time to sit back and relax. The competition is fierce out there. Businesses of all industries are pulling out all the stops to stand out and pull in their target audience.
To help you out, we put together a list of holiday marketing ideas for you to browse, borrow and use to boost your business.
Offer Holiday Discounts and Offers
The majority of U.S. consumers believe that promotions are part of the holiday shopping experience. In fact, a recent Deloitte study on holiday consumers revealed that 81% of shoppers said promotions will probably influence their buying decisions this holiday season.
So give the people what they want! Offer holiday sales and special offers, while also significantly boosting your sales in the process.
Create Memorable Holiday Shopping Experiences
While customers are back to shopping in person in many areas, it’s undeniable that COVID-19 changed customer behavior, and more than ever, people are shopping online. That’s why it’s important to create an online shopping experience for your customers that feels like a warm hug. Why? You’ll become a memorable part of their holiday season so they will be more likely to return after the holidays, generating recurring revenue for your business.
Easy steps to create a special online experience includes: optimizing your landing pages for the holidays. Putting together a useful gift guide for some last-minute inspiration. Making sure you have a solid checkout process that ensures purchasing is as easy as possible, or simply offering great customer service.
Fun & Festive Social Media Content
While holiday social media posts may seem like just “fluff”, the truth is that social media is the best way to connect with your audience and seasonal content can put you on the radar of consumers this holiday season.
Whether it’s stunning visuals, a well-placed message in a video ad, or an interesting call-to-action - all of it will lead to brand recognition and put you in the center of customers minds.
Create a Targeted Email Campaign
One of the simplest holiday marketing tips is to reach out to the people who’ve already expressed interest in your business. An email campaign is a fantastic way to connect with customers. It doesn’t cost a lot but is highly effective thanks to its strong ROI.
But with the sea of holiday messaging out there, it’s more important than ever to think strategically about how your holiday email campaigns will stand-out. Thankfully, we created some tactics you can incorporate here.
Stand out From the Crowd
Above all else this holiday season, you want to make sure you differentiate your company from the competition. It’s easy to follow the crowd and mimic your competitors. However, offering unique products and services or even special discounts or sales can be particularly useful in terms of memorability and will place your brand on top of consumers' minds.
Having a solid holiday marketing plan can easily translate into a very successful holiday shopping season. But don’t worry if you feel overwhelmed. We're happy to help with anything you might need to create a strategic holiday marketing campaign. Contact us today to get started.
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