Updated: Jun 10, 2022
The Metaverse. You know about it. You read about it. But you’re still not sold on it? Perhaps when brands like JP Morgan, Nike, Disney, Adidas, and McDonald’s enter the metaverse, we should follow suit? Our money is on yes, since there’s a high probability that you’re already in it and don’t even realize it. These major brands will show you how virtual worlds, NFTs and immersive experiences are reaching a whole new generation of consumers in the metaverse.
Brands like JP Morgan, Warner Bros., Hyundai and Gucci for example, have built their own virtual worlds.
In May 2021, gaming platform Roblox hosted the Gucci Garden, an art installation aimed at building brand awareness among young customers. A virtual recreation of a real-world installation in Florence, Gucci sought to tell its story ahead of its centenary.
Coca-Cola, Anheuser-Busch and Crockpot are tiptoeing into the space by selling NFTs—non-fungible tokens bought and sold on blockchain technology allowing people to own digital items like images or videos.
Brands like Sephora, Nike, Adidas and HBO are also leaning into AR experiences.
For Nike’s Air Max Day they created an augmented reality experience for consumers to play and unlock discounts at Nike Factory Stores all across Europe in 183 locations and in 13 languages.
Finally, let's not forget Facebook changed it's name to Meta and is so enraptured that the social media giant intends to spend $10 billion to become a full metaverse company in the next five years, with immediate plans to hire 10,000 people in Europe to oversee what many predict will be a holding company under which Facebook, Instagram, WhatsApp, Oculus and others will exist.
These examples are just scratching the surface of how big brands have already started using the Metaverse to change the face of the business world. Exploring the ways you can Extended Realities for your business as well can give you an important edge in today's tech-focused climate. If you’re interested in learning more about the different XR applications that we can provide for your business, contact us today!