How AR is Taking Advertising and Marketing to the Next Level
Augmented reality stands to revolutionize the way we market and advertise products and goods to consumers. AR has become a powerful tool because it engages the consumer and tells brand stories in a way that no other channel can.
But what is it exactly?
Augmented Reality (AR) incorporates visual elements via a camera for the end user to experience a live image. In other words, AR adds to reality, projecting information on top of what you're already seeing.
It has become increasingly popular over the years. In fact, Statista, reports that the number of mobile AR users is expected to reach over 800 million and forecasted to grow to 1.73 billion by 2024.
More than ever, it’s important to get ahead of the game now and begin implementing solutions to innovate and stay competitive so that it can drive sales, increase engagement and maximize budgets.
Keep reading to learn a few ways AR can level up your marketing game:
One of the most common ways AR is used is through filters. You’ve probably seen the silly Snapchat filters but L’Oreal, for example, is challenging the way consumers have traditionally discovered, tried, and bought beauty products with AR filters that let the consumer experiment with lip color, hair dye, and try on makeup shades in a virtual mirror. With augmented reality beauty companies like L’Oreal are able to turn the sales experience into a form of entertainment, which lifts sales.
New Retail Experience
An AR experience can help enhance consumers' shopping experience by allowing them to “try before you buy”. Home Depot is allowing customers to test out entirely new room colors and preview the placement of appliances in their kitchens. This greatly increases the likelihood of a sale even for in-person customers. It can be difficult to imagine what a color of paint will look like while visiting an in-person store, and augmented reality technology can allow customers to imagine exactly what that color of paint will look like in their living room, kitchen, and bedroom.
AR has the ability to change the way that we present information to users that can lead conversions. Hyundai and Mercedes are utilizing AR vehicle manuals to improve customer satisfaction. This can increase customer loyalty, which leads to future sales and improves the company’s reputation.
AR Business Cards
With the help of a QR code on a business card, the customer can use their smartphone’s camera to scan it and be led to a website with a WebAR experience. This can transform the business card into a dynamic, animated, and 3D experience to promote your business.
Augmented reality has great potential to initiate trends online if used creatively. Netflix marketed the release of the Stranger Things series by transforming the room the user was in into a scene from the TV show, users were made aware of the upcoming series and their interest in it was solidified.
From new ways of presenting information to try-before-you-buy experiences at home, AR has great potential to improve many facets of user experience.
If you’re interested in learning more about the different applications that AR can provide for your business, contact us today!