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How YOU Doin? How Branding Your Business Is Like Dating

If you’re a Friends fan, you know that Joey Tribbiani’s defining line, “How YOU Doin’?” worked 9 out of 10 times on picking up women. That’s a pretty impressive success rate when it comes to the dating game. If only branding your business was as easy as saying Joey’s cheesy pick-up line, then you would be good.



But just as in business and in dating, first impressions matter. You have to “attract” someone, or end up with no one. You see, dating is a great metaphor for branding because branding is all about building relationships and making two entities fall in love with each other: your customers and your business.


What’s Your Sign?


Some people say your astrological sign says a lot about your personality. A small business “sign” can tell a lot about your business, too. Did you know that a recent survey found that 76 percent of Americans would enter a store they have never visited before based on the appeal of a sign, while 68 percent have purchased a product or service because a sign caught their eye? This is further proof that love at first sight doesn’t just exist in fairytales, it applies to your business as well!


Communication Is Key


Technology makes it easier than ever to scroll through numerous profiles of potential significant others and cross them off, that’s why you have to tailor your communication to your customers wants and needs. A good brand will make sure the relationship between the company and its customers stays strong. Creating content and developing a brand personality makes customers feel comfortable, like they’re interacting with a friend, so they will engage with you, follow you on social media, share your content, and keep up with your brand.



Be Yourself


When you’re dating it’s important to stay true to yourself. In business, the same applies. Don’t try to be someone you’re not. Embrace what makes you unique and separates your business from the pack. Dare to be different and the right match will come along.


Not Everybody Will Love You


Rejection happens to the best of us. You may not be everyone’s cup of tea, but that’s ok. It’s more important that you find your business niche and aspire to form meaningful connections with “your people” and build a nice relationship that can be mutually beneficial for both of you.


Are you ready to start your own brand? Need to rebrand your business? We can help! At DS&P we have a team of experts that can help your business make a great first impression and court your customers to find the perfect match. Get started today! Fill out the form below and we’ll contact you as soon as possible.

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