We all know what an important role search engines play in our day-to-day lives, especially Google with over 70% of the search market share and 85% of mobile traffic, it is undoubtedly the most popular search engine.
The large traffic potential makes claiming your business on Google a no-brainer especially with new attributes that you can use to make your Google My Business listing stand out in search results.
Attributes in a Google My Business profile are designed to grab searchers’ attention by highlighting important service offerings.
For example, with many businesses still being forced to remain closed due to the pandemic, there’s been a shift toward offering new dining options. Therefore, the GMB team has added the following attributes you can add to your business listing.
Curbside pickup”
“No contact delivery”
“Dine-in”
Similarly, people are also seeking online alternatives to services they can no longer access in person - including doctors, fitness instructors, therapists, etc. So the following attributes are also now available.
Online Care
Online Appointment
Online Estimates
Online Classes
The steps for businesses to add these attributes are as follows
Sign in to Google My Business.
Open the location you would like to manage.
From the menu, click Info.
Find “Add Attributes” and click Edit.
You can search for the attribute you want to add or scroll through all the available options for your business.
When you’re finished updating your attributes, click Apply.
Given the sudden changes and the different services people are looking for right now, it’s important for your Google My Business listing to be updated accordingly.
Don’t forget, DS&P is here to help you. Whether you want to build your online presence, use your social media more effectively, or improve brand loyalty, we’re your one-stop shop for all your digital marketing needs. Contact us to discuss your options.
