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  • Writer's pictureDS&P Digital Marketing Agency

What Your Small Business Can Learn From Four Seasons Total Landscaping

With the 2020 election in the rearview mirror, we can finally turn our focus to the true winner of the election: Four Seasons Total Landscaping

The woman-owned landscaping company, which was started in 1992 and offers a variety of services like mulching and 24/7 snow removal, found itself in the middle of a media frenzy when Trump announced a press conference at the Four Seasons in Philadelphia.

He later deleted the post and tweeted again, subsequently clarifying the location to a similarly named venue, Four Seasons Total Landscaping, not the famous swanky hotel chain.

Small Business Lessons from Four Season Total Landscaping

It's still not entirely clear how the Trump campaign mistook the fancy hotel chain with the similarly named garden company nestled between a crematorium and a sex shop, but we can only presume someone from his team made a huge and hysterical mistake.

However this is not a political post.

We’re not here to debate left or right wing agendas, but rather turn our attention to how in a matter of four days a seemingly unknown family business somehow managed to see an opportunity in the midst of chaos and pivoted their business by rolling out patriotic-themed t-shirts, hoodies, masks and stickers with the catchphrases like “Make America Rake Again” and “Lawn and Order”. Completely selling out their merchandise on their website in a matter of 2 days.

four seasons total landscaping merch

In a time where companies are scrambling to keep their doors open, this is the perfect example of how a savvy entrepreneur can weather a storm and use any opportunity as a launching pad to take creative risks and find new ways to make revenue streams.

Unfortunately, these are unprecedented times and things are most certainly not business as usual, so it’s up to small businesses across America to find new and creative ways to make things work. All it takes is some inspiration and determination.

The good news is that in today’s digital world, there are plenty of ways to keep your businesses moving forward. At DS&P we are fully committed to doing everything we can to keep your business going through these difficult times. Whether it’s helping you automate online orders, create online ads, or increase your social media presence, we can help you generate new revenue streams. Reach out today!


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