Why Fonts Really Do Matter When It Comes To Business
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Why Fonts Really Do Matter When It Comes To Business

Business owners constantly face tough decisions when it comes to building their brand, so I’m sure that typography is not high on your worry list, but it should be. At least, when it comes to marketing and branding your business.



It may seem trivial at first, but fonts really do matter because they communicate information to readers about your brand. Just like facial expressions and gestures, fonts generate emotions and conjure up feelings, therefore should not be an afterthought in marketing decisions.



For example, if you want to portray your business as traditional and respectable, you might want to consider a serif typeface. If you want people to see your business as clean and modern, you should lean towards a sans serif typeface.


On the other hand, using a major font misstep like comic sans can completely change your entire business. NEWSFLASH: DON’T USE COMIC SANS….EVER.



Typography is a science and an art that requires a lot of thought and consideration. Fonts deliver a message, therefore you need a designer that will take that message and enhance it with design. And that’s where DS&P comes in!


At DS&P, we have a team of experts that can help your business make a great first impression. Whether you’re looking to start a business or rebrand your business, here’s how we can help:


  • Logo. We understand that a logo is the single most visible manifestation of the company. It’s much more than a graphical representation, it’s an anchor, and a foundation for the branding of your company, no matter how big or small.

  • New Marketing Strategy. In today’s digital world, a small business that doesn’t have the appropriate online marketing strategies will lose to competitors that do. We offer complete actionable marketing strategies to promote your business across all digital formats. Our team of experts know how to meet all your digital marketing needs and can help your business achieve marketing success with innovative content.

  • New Website. We know how important websites are to prove the potential of your business and we’ll work hard to make sure that not only is your website strikingly eye-catching, but complements your brand personality and company values.

  • Brand Identity. Defining your brand personality and choosing a visual representation of your company can seem daunting and overwhelming, that’s why we make our branding solutions easy for you! We’ll come up with an entire brand strategy with benefits and values to position you for future growth and success, and design it to fit your brand personality and company values.


Ready to get started? Fill out the form below or call us at 312-684-7200.

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