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Is Extended Reality Really Here To Stay?

Do you remember back in the day when smartphones first came out? People would ask...

“Why do I need a smartphone to search the internet when I have a computer at home?”

The truth is that most technological advancements tend to be received with doubts and skepticism – which brings us to the current state of hesitancy towards Extended Reality. Extended Reality, or XR for short, is the umbrella term for all immersive technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR).

XR is here to stay

We know to some these terms might sound like a gimmick or better suited for a sci-fi movie, but here’s the thing – XR technology is no fad – it’s here to stay.


It creates the ability to deliver experiences that form emotional connections and make a branded experience feel more grounded, authentic, useful and engaging.

This is what sets extended reality apart from regular marketing and this is why there has been a significant surge of XR technology in business in recent years, with the innovation sprawling across several major industries and major retailers like Walmart and Nike joining the Metaverse.

Extended reality is the future and it’s knocking on your door, waiting for your business to maximize its potential with unrivaled purpose-driven experiences.

XR scope

For example, with extended reality, people can visualize products and interact with them to get a feel for what it would be like to own them.

Immersive technology also engages people much more than a text post or still image would, allowing brands to connect with consumers to establish trust, which increases the chance of a sale.

XR tools also offer immersive, 3D experiences that make information easier to absorb and provide on-the-spot solutions for greater efficiency.

In short, extended reality is completely changing the way we do business and interact with each other. Being proactive and using XR now will allow you to nurture a culture of digital transformation and give your business the edge it needs to succeed.

Ready to get started? Contact us today!


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