Depending on where you are in your digital marketing journey, extended reality (XR) solutions and the metaverse may seem like something out of a science fiction movie. But believe it or not, extended realities - as in virtual reality (VR) and augmented reality (AR) - saw a major surge during COVID-19 pandemic.
Research shows that the (AR) market, for example, grew from $15.3 billion in 2020 and is projected to grow to $77.0 billion by 2025. Similarly, the virtual reality (VR) market will grow from $6.1 billion in 2020 to $20.9 billion by 2025.
As we enter the next phase of post-pandemic life, tapping into the metaverse and extended reality consumer market is a great way to provide a new dimension and better connect with audiences because let’s face it - the world has changed. And it’s not going back.
At the end of the day, consumers are moving towards cross-realities found in the metaverse. XR technologies have ushered in the next era of human connection, and unlocked new consumer demand for branded experiences that are more immersive, innovative and interactive.
AR technology, for example, places products literally into your customers’ hands. Or in their homes. Without contact, wear and tear, wasted samples, or costly returns. While VR technology has the immersive element to make your product or service seem real, even when the customer is somewhere else entirely.
There is no doubt XR’s trajectory will continue to rise with advancements that open up a whole new space for creative storytelling that connects people with the world around them and makes a branded experience feel more grounded, authentic, useful and engaging.
So, are you ready to join the Metaverse and adopt XR technology into your business goals? If so, now is the time to get started! Contact us today.